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August 25, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Above.com Begins a Repositioning of Their Brand - Aaron Kvitek Hired to Oversee the Effort

While Above.com is a well-known domain industry brand the Co-Founder and President of Trellian (Above.com's parent company), David Warmuz, feels a lot of domain investors still aren't aware on many of the company's wide ranging services. If your first thought when you hear Above.com mentioned is domain parking, you aren't getting the big picture. To change that, Above.com, who provides domain investors with free tools designed to minimize the daily challenges associated with the monetization, registration and selling of their domains, has announced the launch of a major brand repositioning initiative.

The company said that as changes unfold in the months ahead domain investors with accounts at Above.com will have "access to a variety of enhanced product features and benefits that will reinforce Above.comís brand positioning as a technology innovator."

Warmuz said, "Despite what many domainers think, Above.com is not a parking service. We actually operate at a level above parking services by making them compete against each other for domain traffic.  In fact, we go a big step further by enabling direct advertisers to compete for the same traffic. By maximizing the competition for traffic, our technology ensures the best possible monetization."

David Warmuz
Trellian Co-Founder & President

Warmuz added, "Many domainers donít know this, and many also donít know that Above.com has an integrated registrar and buy/sell marketplace.  This lack of awareness is why we are launching our brand repositioning initiative.  We want to help everyone fully understand and experience the revenue improvement advantages that we offer, not to mention the time and cost saving advantages.Ē

Aaron Kvitek
SVP, Strategic Marketing, Above.com

To underscore their commitment to this initiative,  domain industry veteran Aaron Kvitek has been hired as SVP, Strategic Marketing.  As many of your know, Aaron served as VP Marketing & Communications at Oversee.net from 2007 to 2013.  In addition to holding corporate level responsibilities as a member of Overseeís senior executive team, Aaron was in charge of marketing and communications for DomainSponsor, Moniker and SnapNames. He also organized and ran ten global and regional DOMAINfest conferences from 2008 to 2013 in the U.S. and Europe, helping to build that franchiseís reputation for providing the domain industry with high quality learning and networking opportunities. 

While you can expect a lot of changes at Above.com through the rest of this year the company noted, "domain investors do not have to wait for the rollout of this initiative to take advantage of Above.comís ability to

make parking services and premium advertisers compete for their traffic.  This technology has been in place since 2009 and has been consistently upgraded with new features. For domain investors who are not ready to point their domains to Above.comís name servers, creating a free account at Above.com will allow them to consolidate, view and download historical and daily stats from all of their parking company accounts. 

One other note today - Angela St. Julien has a very special guest lined up for his next Brand.bar Happy Hour Chat coming up Thursday (August 27) at 4pm (US Eastern Daylight Time). Angela will be interviewing Royal Bobbles Founder Warren Royal - the veteran domain investor/developer who built one of the world's leading bobblehead doll companies from scratch on the Bobbleheads.com domain name he bought for $30,000. If you want to take a good domain to the next level, Warren's inspiring story is a great case study detailing how it can be done. 

(Posted August 25, 2015)  

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