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August 28, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.Online Connects With New gTLD Registrants Setting New High Water Mark for Day 1 Registrations - Meanwhile MediaOptions Closes a Million Dollar Deal for PX.com

Radix Registry had high hopes for their latest new gTLD - .online - that entered General Availability Wednesday (August 26). Their dreams came true when it took just 30 minutes to blow past 28,000 registrations, setting a new record for opening day new gTLD registrations (a mark that had been set by .club at approximately 25,000). By this afternoon, the .online numbers had crossed 35,000 according to ntldstats.com

Registrars selling .online for Radix were equally happy with the launch. Richard Stevenson from 1&1 Internet said, “.online has extensive global appeal and relevance as it applies to anyone and everyone – hence, we expect it to be a popular domain option. Businesses and individuals alike will be attracted to both the clarity and vast potential for attractive new names that .online offers them."  Go Daddy's Theresa Geraghty added, “We have seen a trend where customers select domains that are relevant and easy to remember – just like .online."

Sandeep Ramchandani
Business Head, Radix Registry

Sandeep Ramchandani, Business Head at Radix, said, "We are thrilled with the day 1 performance and delighted to see months of hard work & planning in action. Based on the feedback and the numbers, we strongly believe .online has the potential to be amongst the biggest sellers on Registrars' storefront."

Radix said the start of General Availability was just the first step in what they think will be a long prosperous journey. They will showcase .online at TechCrunch in September and the company plans to heavily advertise .online to end customers in downtown San Francisco. Radix will place .online ads on bus shelters and moving billboards next month in an effort to boost customer awareness and adoption.

One other note today. Our latest weekly domain sales report came out last night and it was a relatively slow week in what has otherwise been a red hot summer. However, we already know the next report is going to be more in line with what we've seen in recent months. Just after our deadline for this week's report, we learned MediaOptions.com had brokered the sale of PX.com for $1 million in cash and some additional unnamed considerations. The sale was confirmed by Frans van Hulle, the CEO and Founder of ReviMedia, the company that purchased the name. 

If no higher sales are reported before our next report, PX.com will rank as the second biggest 

sale reported so far this year. I will be starting a one week vacation tomorrow so our next report will be released on Wednesday evening, September 9, 2015. That will be a double-length column that will cover the next two week's worth of reported sales. 

(Posted August 27, 2015)

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