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October 15, 2015

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The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Steady Growth of .ORG Continues - Latest Report Shows Registrations Have Passed the 10.5 Million Mark

Public Interest Registry, the not-for-profit operator of the .org, .ngo and .ong top level domains, released their latest edition of "The Dashboard" Wednesday (Oct. 13). That report, which comes out twice a year, details how PIR's extensions have fared since the last update. The new edition reported that .org, the world’s third largest TLD, added 130,865 registrations over the past year, pushing the total number of .org domains under management to 10,547,247.

For the first time, The Dashboard was issued in two parts - The .org Dashboard, detailing the continued growth of .org and The OnGood Dashboard that tracks adoption of the new .ngo and .ong domains. The latter two extensions  became generally available to non-governmental organizations (NGOs) worldwide May 6, 2015 with the launch of OnGood, a comprehensive suite of online services anchored by the new domains that help NGOs and nonprofits increase visibility, reinforce credibility and raise funds for their missions. As of June 30 (seven weeks after they became available), 2,344 .ngo and .ong domain bundles had been registered across six continents. 

Here are some other findings of interest outlined in The Dashboard:  

  • .org registrations in international markets demonstrate steady growth, particularly in Asia where China has 3.2% and Japan has 3% of total .org registrations worldwide.

  • After a year hiatus, India jumped back into the top 10 list of .org registrations by country, ahead of Spain, with 1.8% of worldwide registrations. 

  • Registrants are renewing their .org registrations at an average rate of 73.7% per year. 

  • While .ngo and .ong experienced popularity across numerous and diverse fields, children and youth, education and health and nutrition are the three causes that are most commonly supported by the domains.  

Brian Cute, CEO of Public Interest Registry, said, “The successful launch of OnGood has brought together thousands of nonprofit and NGO leaders around the world, helping to empower their voices and share their stories. The continuous growth of the .org domain, and the early adoption of the .ngo and .ong domains is a clear indication that organizations and individuals around the world understand the need for global collaboration and collective empowerment to  

successfully serve the public interest. We look forward to helping NGOs worldwide further achieve their goals as we continue to expand our portfolio of online resources.”  

The .org Dashboard also contains information about happy30th.org, which launched in celebration of the first .org domain registration on July 10, 1985. The anniversary celebrations will continue throughout the 30th year and organizations using the .org domain are encouraged to share their stories on Facebook, Twitter and Instagram by tagging their photos and videos with #ORGinAction, or to submit their .org websites directly on happy30th.org.  

For more information on The Dashboard or to download a copy, visit www.pir.org/dashboard.

(Posted October 15, 2015)  


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