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October 26, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Busy Week for New gTLDs: .SRL Entered GA Today - Two More Coming Wednesday Followed By .CLUB's 1-2 Letter Auctions Thursday 

Most of the new gTLDs coming out each week are getting released on Wednesdays, but one came early this week with InterNetX opening General Availability for their .SRL extension today. A lot of Americans may be unfamiliar with that term but it is very familiar to business operators in Italy, Spain, Mexico, Panama, South America and other regions, as it in an abbreviation designating the private status of a business, similar to LLC in the U.S.  Over 4 million companies worldwide are organized as an SRL.

.SRL domains are now available at more than 30 registrars from around the world, including Aruba.it, Register.it and 1&1. .SRL is just the second new gTLD launched by InterNetX, following .LTDA (a designation popular in Latin American that also describes a business's organization status) that went live last December. InterNetX CEO Thomas Mörz said, "We’re very excited to introduce now .SRL, continuing the process we started a few months back with .LTDA. We believe this is a great opportunity for companies looking to establish a trustworthy and secure online appearance, to whom we can offer a home on the web that suits their needs.”

As it does almost every week, Wednesday will bring more new gTLDs into General Availability this week. Rightside will be opening the doors at .studio and .live. Writing for the Rightside Blog, Ashley Schwellenbach noted, "Both new domain extensions have an undeniable artistic flair; .live is perfect for live music and theater events while .studio is a space for artists to showcase their work and skills." Ashley added that both terms are applicable to many other enterprises and pursuits as well. 

Also on the new gTLD front, .CLUB is opening an auction of C.CLUB and 24 two-character .CLUB domains on China's EachNic platform Thursday (October 29), with the final lots due to close on November 5. The auction platform

will be available in both Chinese and English and .CLUB will be offering a Concierge Service to assist Western buyers.  Auction bidding starts at $5,000 for the majority of two-character domains. Multiple lots will be closing daily from November 1 through November 5. Each auction will end promptly at 10:30 pm U.S. Eastern time (7:30 pm Pacific) on the designated end date for the lot.

(Posted October 26, 2015) 


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