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November 24, 2015

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Finance Magnates Get Advice on Choosing Domain Names from Sedo CSO Solomon Amoako

Domain names got a lot of stage time this month at the 2015 edition of the prestigious Finance Magnates Summit that drew some 1,500 financial and trading professionals to London. New gTLD registry operator Boston Ivy presented a workshop there called Choosing a High Impact Domain Name and they couldn't have found a more receptive audience for their suite of new extensions that include .broker, .cfd, .forex, .trading, .markets and .spreadbetting, all of which are now in General Availability. 

To get their message across, Boston Ivy invited Sedo's always eloquent Chief Sales Officer, Solomon Amoako, to come to London to explain the competitive advantages that highly relevant domain names offer. A review of Solomon's speech published at FinanceMagnates.com said Amoako covered the five key points to consider  when choosing a domain name, beginning with research and analysis of the target market and demographics to better understand what names and extensions fit best. As an example, Amoako cited IG.Forex and that by adding the .forex domain it provides a straightforward way for potential customers to easily know what IG is.

Solomon Amoako
Sedo Chief Sales Officer

Second and third were keeping the domain simple and to avoid using numbers or hyphens that can confuse web users.  Next is finding a domain that fits with the community. The idea being that a TLD like .technology or .trading will allow a site to connect better with users that have an affinity towards technology or trading. Finally, Amoako advised taking into account how the domain will effect click through rates. He said domains that make it easier to understand what the company does have high click through rates on web searches. You can watch Solomon's entire presentation here: 

Amoako noted that we have yet to see much marketing of the new TLDs. However, he believes that as brands embrace the new TLDs, such as Google who purchased the .App registry, market awareness for these alternative web extensions will grow strongly. In terms of the .forex TLD, Amoako predicted that FX.Forex would be a million dollar domain in the future.

(Posted November 23, 2015)  

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