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March 07, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

China's  Most Popular Auction Platform - 4.cn - is Giving Premium .CLUB Domains an Exclusive Spotlight This Month

For the first time China's most popular domain sales platform,. 4.cn, is going to hold a premium domain auction featuring a single new gTLD - .CLUB. The catalog will include 8.club, along with 24  two-number domain names, including 11.club., 44.club, 55.club, 99.club and others. You can see the full list hereBidding will open on Monday (March 7th, 2016) at 5pm in China (4am US Eastern time) and the auctions will continue with staggered end dates from March 21-24. All of the names will be offered with no reserve so all 25 domains are expected to be sold.

Enthusiastic Chinese domain buyers has buoyed a number of new gTLDs with .CLUB being among the prime beneficiaries. The registry has reported a significant spike in registrations from China with more than 420,000 of its domains having been registered there. .CLUB has also logged more than $2 Million in .CLUB premium name sales to Chinese investors over the past few months. 5.club, for example, sold for more than $58,000 in a  December auction.

.CLUB Founder & CEO Colin Campbell said, "The strong demand we’ve been experiencing in China, especially for short numeric domain names, should make this auction on 4.cn very exciting. Investors see these names as more than domains. They are a valuable and increasingly liquid currency and they are in limited supply. We are also honored that 4.cn has selected .CLUB to be the first ever dedicated new domain extension to have its own auction on 4.cn.”  

4.cn is a fully bi-lingual platform making it easy for both English and Chinese speakers to participate in the auction. To register in English, you can click here.   

(Posted March 4, 2016)

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