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July 26, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

One of the World's 10 Most Popular TLDs - Netherlands ccTLD .NL - Continued Its Growth in 2Q-2016

With new gTLDs pushing the number of domain extensions available worldwide well past the 1,000 mark, the sheer numbers are making it more difficult than ever to stand out in the crowd. When I saw a new report on 2Q-2016 results for the Netherlands' .NL ccTLD today it occurred to me that even some that rank among the world's ten most popular extensions don't always get the recognition their positions would warrant. 

The Dutch love their TLD. Even though the country has only the 64th largest population 

Image from Bigstock.com

among nations, its ccTLD is the 6th largest in the world - and 9th largest among all extensions, including gTLDs like .com, .net and .org (this according to Verisign's latest Domain Name Industry Brief).


Sean Schuurman van Rouwendal
Marketing Analyst, SIDN

.NL is administered by SIDN (Stichting Internet Domeinregistratie Nederland). A post by their Marketing Analyst, Sean Schuurman van Rouwendal, on the SIDN blog today broke down the extension's results for the most recent quarter. The total number of .NL registrations rose to 5,643,201 at the end of 2Q-2016 after posting an overall gain of more than 25,000 domains in the second quarter when over 204,000 new names were registered and a little over 182,000 deleted. 

Schuurman van Rouwendal noted, "Growth was higher than expected because the number of cancellations was not as high as anticipated. The cancellation rate appears to be slackening throughout the registrar community. For some time now, the registration and cancellation numbers have followed near-parallel courses. That is in contrast to the pattern in the period up to the middle of 2014, during which registrations were falling while cancellations were rising."  

In his post Sean provide graphs showing this trend and other metrics, including the growth of new gTLDs that will be of special interest to those following that category. Schuurman van Rouwendal said most new gTLD growth came from bulk  buying in China at very low price points. How well that will pay off for registry operators will of course depend on how many of those domains get renewed.

(Posted July 26, 2016)

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