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October 23, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Domain Industry Mourns the Loss of One of Our Brightest Lights - Lonnie Borck

Lonnie Borck
President, B52 Media

One of the most widely loved people in our industry, Lonnie Borck, the Baltimore based President of B52 Media, unexpectedly passed away in his sleep Friday night. The cause of death was reported to be a heart attack. In the blink of an eye the devout family man devoted to his five children and wife Ronit was gone at the age of 47.   

We and everyone who knew Lonnie were shocked and saddened by the news of his passing. Why was such a loving spirit - the kind of person we need the most in this world - taken away from us so prematurely?  Lonnie made a friend of everyone he met and I never knew him to ask for anything unless it was "what can I do to help?" (in his spare time he volunteered as an Emergency Medical Technician). 

The only way I can make sense of it is to believe God put Lonnie on this Earth to show us how we should treat each 

other, and, by taking him back so soon, make us realize that we should follow his example today because we may not be here tomorrow. 

Lonnie has been one of the most successful people in our field for the past 16 years but he was so unassuming your wouldn't hear that from him. Still his accomplishments were so big they could not go unnoticed. The serial entrepreneur, who owned two high end restaurants before turning his focus entirely to domains in 2007, sold names for as high as $1.2 million (the sum he fetched for Scores.com in 2007) and he also developed successful online businesses. Lonnie learned a lot along the way and was generous with his advice to anyone needing guidance in their own business journey. 


Above: As one of the industry's brightest investor/developers, Lonnie Borck was often called on to speak at domain conferences. This shot was taken at the 2008 T.R.A.F.F.I.C. Conference in New York City

As much as Lonnie accomplished in our business the most important thing in his life was his family and his faith. To me the greatest testament anyone can make to their faith (Lonnie was an Orthodox Jew) is to let God's love shine through them in the way they live and treat others. There was never a moment around Lonnie that I did not see that love shining through him. It is a light that can't be extinguished and it will live on in the lives of his family and the countless friends he influenced over the years. Thank you Lonnie for the life you led and the lessons you taught us while you were here. 

Above: Lonnie Borck with his son Ezra (photo snapped while together at the home of our mutual friend Ari Goldberger in the summer of 2013).

A memorial service for Lonnie Borck is scheduled Wednesday morning, October 26, 2016

(Posted October 23, 2016) 

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