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August 15, 2017

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

GGRG Releases 2Q-2017 Liquid Domain Market Report with 3-Character .Coms Now Added to the Mix

Domain brokerage and consultancy GGRG.com has released their latest free quarterly report (available as a .PDF file as well as a video produced by DomainSherpa.com) breaking down aftermarket sales and development of "liquid domain names." In past reports GGRG has defined those as being very short .com domains consisting of all letters (L) or all numbers (N) that are relatively easy to sell at prevailing market prices. With their latest report they have included 3-character (C) .coms as well for the first time. Those are domains that mix letters and numbers together like SF8.com (LLN), 88G.com (NNL) or alternating number/letter combinations  like  G7H.com or 9H5.com.

GGRG reported that 3-character category accounts for 28,080 domains, roughly the same number of domains as 3Ls and 4Ns combined (27,576). They also noted, "3Cs were all registered years ago and have traded consistently ever since, mostly on auction platforms." GGRG also looked at how many domains from this category have been developed into active websites and reported, "the 3C category has a 13.81% development rate, the 2nd lowest in the liquid markets, but not too different than the more expensive 3Ns and 4Ns categories which present 

GGRG Founder Giuseppe Graziano

development indexes in the 15% range. LL domains remain once again the most developed category at 36.39%, followed by CCs at 28.65% and 3Ls at 27.43%.

On the sales front, GGRG said, "According to Escrow.com, 3C domains rank surprisingly as the most traded category for the quarter with $5.8 million USD in gross volume, which could be the result of large end user sales or portfolio transactions. For the same period, ShortNames.com reported over $700,000 in disclosed 3Cs sales, featuring the highest turnover per category ever reported at 2.7% (758 sales). The overall liquid market turnover is slightly up at about 0.9% (5,512 transactions) for the quarter."

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GGRG added, "Even if we do not account for 3Cs transactions, the aggregate value of disclosed transactions grew 50%, from $8 million to over $12 million. The majority of this can be attributed to a notable $3 million increase in 3Ls sales, which this quarter featured a significant number of disclosed end user sales - most notably fly.com, sold for $2.89 million. Escrow.com confirms this trend by reporting $4.7 million in 3Ls transactions last quarter."

The GGRG report also includes a Forecast section you will want to check out to see what they are predicting for the year ahead. That came with this bit of advice - 

"the most successful investors will be the ones able to pick the right domains with end user potential, rather than purchasing in bulk and waiting for capital appreciation." Again you can get the free full report (with much more info including graphs and charts) in text or video formats here.

(Posted August 15, 2017) 

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