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August 25, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The 2nd Edition of the Brands & Domains Conference is Coming to the Netherlands in October

Domaining Europe Conference Founder Dietmar Stefitz launched an additional conference called Brands & Domains last year in Valencia, Spain. While Domaining Europe covers every 

aspect of the industry, Brands & Domains was created to focus on one sector - .brands - those new gTLDs that are owned and operated by specific companies to reinforce their online identity. More than 500 .brand extensions are now live including .google, .audi, .canon and .philips to name just a few.

This year the Brands & Domains event expands from one day to two and moves to a new city - The Hague, Netherlands. The show will be staged at the Grand Hotel Amrath Kurhaus (where the  2016 Domaining Europe conference was held) on October 2 and 3, 2017. Stefitz has also enlisted two men with well established .brand expertise -  Guillaume Pahud (DotStories.com) and Martin Sutton (Top Dot Ltd.) - to co-produce the upcoming event. 

Brands & Domains describes itself as "a neutral and non-biased platform organized around three topics: Brand & Customer Protection

2017 Brands & Domains Conference Co-Producers Guillaume Pahud (left) 
and Martin Sutton

Governance and Brand Communication & Customer Experience." At the 2017 show marketers, brand executives, IP Specialists and policy makers will gather to exchange and discuss opportunities and  best practices as well as research and analysis. Representatives from registrar
and registry operators will also be on hand to connect with marketers and brand specialists to help develop and generate brand value. The objectives of the conference are to:

  • Inform brands about the existing use cases so that brands include dotBrand in their digital marketing tools landscape.

  • Raise awareness & Educate communication and web agencies about the potential of
    dotBrand domains.

  • Connect the world of digital marketing and branding with the domain name ecosystem.

Those scheduled to speak include Akram Atallah (Deputy CEO and President, Global Domains Division at ICANN), Georges Edouard Dias (former Chief Digital Officer of l’Oreal) and Tony Kirsch (Head of Professional Services and Evangelist for Neustar) to name just a few. You can see the full speakers list here

Organizers will also exclusively share the results of an SEO contest run by web agencies with the co-operation of universities and researchers. Those who wish to attend can Register here (the cost is €300). Brands & Domains has also secured a special hotel room rate of €125 per night for conference attendees. Rooms can be booked here.

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