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October 31, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Registrar Consolidation Continues as DirectNic Announces Acquisition of Fabulous.com 

There is strength in numbers, especially in the domain registration business where tight profit margins and stiff competition require companies to strive for the highest possible number of domains under management. That has brought continual consolidation in the space with the latest marriage bringing together two registrars that has been long-time favorites among domain investors - DirectNic and Fabulous.com. Today DirectNic reported signing a definitive agreement to acquire Fabulous.com from Australia's Dark Blue Sea 

Pty in a transaction that is expected to close by this evening. DirectNic will continue to operate the two well-known brands under their current names.

Above: Rob Alfonso

Below: Mike Robertson

DirectNic Chief Operations Officer Rob Alfonso said, “For years, Fabulous and Directnic have been two leading domain registrars each with their own market focus, one serving businesses and the other serving domain investors. This acquisition provides a very complementary fit for each business. The acquisition keeps Fabulous customers well valued, well served and creates tremendous opportunities for each business through efficiency and scale.”

One of the most interesting aspects of this deal is that it re-unites DirectNic's current Director of Business Development, Mike Robertson, with the company he started his domain industry career with. Robertson said, "I look forward to being part of the Fabulous.com team again. I dedicated close to 9 years growing the Fabulous brand, a brand I still love and am excited to develop further. We have some great things planned for the future. Most of all we are committed to providing our clients with the best service and tools, to ensure the success of their domain name business.” Robertson, a native Australian, has been based at DirectNic's Tampa, Florida office and will continue to work from there. 

While DirectNic is most widely known for their consumer registrar operation they provide other Internet services as well, including AdsSquared (a provider of domain parking and monetization services) and Dotology (an ICANN accredited registrar that provides reasonably priced personalized service for small businesses and other organizations).  More information on all of the company's offerings can be found on its corporate website at DNC.io.

(Posted October 31, 2017) 

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