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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Donuts
Announces Biggest New gTLD Domain Sale Reported
to Date - Home.loans at $500,000
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Donuts,
the world's largest operator
of new gTLD domain registries
with over 200 extensions in their portfolio,
announced
today that they have
concluded a $500,000 cash
sale of Home.loans - the
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highest
figure ever reported for a new gTLD
domain. Donuts credited Senior
Domain Consultant Jebidiah
Burnett for closing the record
sale.
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The
Donuts announcement said,
"Home.loans was
acquired by "Home.Loans
LLC founder and chief
executive officer Blake
Janover, a serial
entrepreneur, digital media
visionary and capital
markets innovator.
Janover is launching the home.loans
website; its primary focus
is to be |
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the
Internet's most complete,
well organized, and
responsive source for
"all things home
loans."
Janover
said, ""Home.loans
is the ideal organic search
term and digital media asset
for this business. The
website URL is
the brand, which will help
us drive awareness rapidly
and cost-effectively. It
creates an absolutely clear
vision for the entirety of
the site - we won't be
selling credit cards or car
loans." Janover already
operates a portfolio of
websites that includes: Multifamily.Loans,
HUD.Loans,
and CommercialRealEstate.Loans.
He noted, "the
objectives of these
businesses are to simplify
and streamline complicated
loan products, and provide
access to more sources of
more competitively-priced
capital for consumers,
multifamily investors and
developers." |
Home.loans
buyer Blake Janover |
Matt
Overman, Senior Vice President
of Sales at Donuts, said "We're
excited to be affiliated with yet
another innovative business that's
leveraging the power of a Donuts
premium name. Blake is an amazing
entrepreneur with an outstanding
track record launching new
businesses. He purchased the best
possible name for his new venture.
We look forward to supporting the
rapid growth and success of
home.loans in its marketplace."
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The
Donuts announcement was
welcome news for new gTLD
fans who haven't
had a lot to cheer about
recently, however it was
also immediately questioned
by a number skeptics in blog
posts and commentary.
Followers of the U.S.
political scene are well
aware of the massive chasm
that has developed between
Democrats and Republicans
and, ever since new gTLDs
were introduced, we have had
a similar divide in this
industry with .com-only
stalwarts on one side and
new gTLD adherents on the
other. Today's news won't
change that but over time
the market, as it always
does, will make the winners
and losers clear. In the
meantime, it will continue
to be up to every investor
and developer to carefully
weigh the pros and cons of
the options and decide
for themselves what they
believe and what path
they want to take going
forward. |
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(Posted
January 23, 2018)
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all current Lowdown posts - Go
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