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January 24, 2018

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Donuts Announces Biggest New gTLD Domain Sale Reported to Date - Home.loans at $500,000

Donuts,  the world's largest operator of new gTLD domain registries with over 200 extensions in their portfolio, announced today that they have concluded a $500,000 cash sale of Home.loans - the

highest figure ever reported for a new gTLD domain. Donuts credited Senior Domain Consultant Jebidiah Burnett for closing the record sale. 

The Donuts announcement said, "Home.loans was acquired by "Home.Loans LLC founder and chief executive officer Blake Janover, a serial entrepreneur, digital media visionary and capital markets innovator.  Janover is launching the home.loans website; its primary focus is to be 

the Internet's most complete, well organized, and responsive source for "all things home loans."

Janover said, ""Home.loans is the ideal organic search term and digital media asset for this business. The website URL is the brand, which will help us drive awareness rapidly and cost-effectively. It creates an absolutely clear vision for the entirety of the site - we won't be selling credit cards or car loans." Janover already operates a portfolio of websites that includes: Multifamily.Loans, HUD.Loans, and CommercialRealEstate.Loans. He noted, "the objectives of these businesses are to simplify and streamline complicated loan products, and provide access to more sources of more competitively-priced capital for consumers, multifamily investors and developers."

Home.loans buyer Blake Janover

Matt Overman, Senior Vice President of Sales at Donuts, said "We're excited to be affiliated with yet another innovative business that's leveraging the power of a Donuts premium name. Blake is an amazing entrepreneur with an outstanding track record launching new businesses. He purchased the best possible name for his new venture. We look forward to supporting the rapid growth and success of home.loans in its marketplace."

The Donuts announcement was welcome news for new gTLD fans who haven't had a lot to cheer about recently, however it was also immediately questioned by a number skeptics in blog posts and commentary.  Followers of the U.S. political scene are well aware of the massive chasm that has developed between Democrats and Republicans and, ever since new gTLDs were introduced, we have had a similar divide in this industry with .com-only stalwarts on one side and new gTLD adherents on the other. Today's news won't change that but over time the market, as it always does, will make the winners and losers clear. In the meantime, it will continue to be up to every investor and developer to carefully weigh the pros and cons of the options and decide for themselves what they believe and what path they want to take going forward. 

(Posted January 23, 2018) 

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