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June 11, 2018

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Photos & Highlights from the Closing Days at the 2018 NamesCon Europe (Domaining Europe) Conference in Spain

After opening Thursday at the Sercotel Sorolla Palace Hotel in Valencia, Spain, the 10th anniversary edition of the Domaining Europe conference (that transitioned to its new NamesCon Europe name this week)

continued with another full business day Friday (June 8, 2018) and closed today, Saturday, June 9, with a Tour of Valencia.

We ended our Day 1 post Thursday by noting that attendees were on their way to a gala evening dinner at the Marina Beach Club in Valencia. NamesCon has since posted some photos from that event (the photos in this article are all from NamesCon's Twitter feed or Facebook posts unless noted otherwise).

Above: A scene from the NamesCon Europe Gala Dinner at the Mariana Beach Club in Valencia, Spain that closed the opening day of the show Thursday night (June 7, 2018). Left to right are Sue White, .CLUB CMO Jeff Sass, NamesCon President & CEO Soeren von Varchmin and Akram Atallah (Global Domains Division President at ICANN). 

Fenestra CEO Ashley Mackenzie opened the business sessions Friday morning (June 8) by detailing why she believes  Fenestra, built on blockchain technology, could save billions of dollars for advertisers by creating transparency and trust to advertisers' media supply chain.

Above: After Ms. Mackenzie's talk, an expert group of domain industry veterans took their places on stage for a panel discussion offering an Inside View on Dropcatching. That session, moderated by Braden Pollock, featured David Chelly (Lecturer, Paris Business School), Erik Lambrechts (Co-Founder & CEO, Catchtiger.com), Ivo van Soest (CEO & Founder, Sonexo) and Shaun Wilkinson (COO, Nidoma.com).

Below: Next up at 11am Joe Styler (Community Manager for the Aftermarket, GoDaddy) presented Aftermarket Best Practices fro Making Money. Joe shared what GoDaddy learned by operating their own portfolio of over 700,000 domains, including how best to acquire, price, list, and sell your domains based on their data and experiments over the past few years.

Above: In another Friday morning highlight Nidoma.com COO Shaun Wilkinson conducted a Charity Domain Auction to raise funds for the Hope Childen's Centre in Kenya. Attendees donated a total of 22 domains to the auction, enough to raise €4,150 to help finish building a secondary school at the Centre. If you would like to support the cause, online donations can be made here

After a coffee break, GGRG.com brokerage and consulting CEO Giuseppe Graziano took they stage with another excellent presentation - Short .com Domains: Understanding Supply and Demand of an $8B Market. GGRG publishes The Liquid Domain Market Overview, a collaboration between Escrow.com, GGRG, Intelium and ShortNames, that explains all the key metrics that drive the value of the most-traded domains in China so investors can anticipate the market and become a successful domain investor.

Above: In a session just before the Friday Lunch break, .ECO International Director Lars Steffen dissected the Global Internet Economy. Steffen noted that in our hyperconnected world, no sector of the economy is untouched by technology and only those who adapt quickly to technological change will be successful and went to detail how is Europe performing in that regard.

Below: After the lunch break, DomainMagnate.com Founder Michael Bereslavsky provided advice on How to Buy Profitable Websites. Michael covered different aspects of buying and maintaining established websites including common mistakes to avoid, how to choose, due diligence, finding good deals, planning and maintenance and more. You can view a video of Michael's full talk here.

Above: The afternoon sessions continued with this presentation on Monetization: A Key Domain Strategy for 2018, delivered by Adam Wagner (Account Manager, Team Internet AG). Adam explained how domain parking influences cash flow, affects sales negotiations and investment planning and why together they all determine investment results of a domainer.  

Below: SmartSites.com Co-Founder and CEO Alex Melen followed with The 3 B's of Developing Domains: Buy, Build, Benefit. This session provided advice on how to develop your domain to create recurring revenue while also increasing the domain value.  Melen also covered domain development, SEO, PPC, SMM and ran through a real life example of the revenue and value-creating potential of developing your domains. Photo is a screenshot from a YouTube video of Alex's talk.

Above: In a special Cultural Event before the show's final business session, a professional charcutero and ham cutter let attendees experience (and taste) the Spanish art of ham-cutting (vegetarian cuts were also available). Photo courtesy of Alex Melen.

Below: After that savory snack the final business session of NmesCon Europe/Domaiing Europe 2018 got underway - tips on Choosing the Correct Domain for your Marketing Strategy. Two of the panelists in that session were, at left, Blacknight CEO Michele Neylon and Divulga Founder Ramón Rautenstrauch.

While the business day was done - the night was still young. It started with DomainingEurope Founder Dietmar Stefitz (above) hosting a Handover Reception in which he officially passed the conference baton to NamesCon President and CEO Soeren von Varchimin. Soeren will oversee the show's ongoing operations under the new NamesCon Europe banner.

Below: After the Handover Recption the multi-talented von Varchmin (2nd from left) brought his bandmates in the Lords of Uptime - Judah Johns, Carlos Almaral and guest singer Franky Smet van Damme onstage for a very well received acoustic concert. The one-hour event also served as a fundraiser for the Children's Hope Centre. From there it was on to an all-night Disco Party for attendees! 

Above: NamesCon Europe/Domaining Europe 2018 officially closed with a leisure day today (Saturday, June 9) that included a Tour of Valencia by bus and boat, as well as a lunch that featured Spain's national dish: Paella Valenciana. Photo courtesy of the .GLOBAL Regustry.

Below: A street scene from beautiful and historic Valencia, Spain from today's Tour. 

Above: Last but not least, it has been a Domaining Europe tradition to take a Group Photo at each event, so attendees gathered under blues skies and the bright Valencia sun for this shot of the conference class of 2018

Our congratulations to conference Founder Dietmar Stefitz on what he has built over the past decade and we are wishing all the best to NamesCon as they carry the European torch forward for decades to come.

(Posted June 9, 2018) 

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