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July 16, 2018

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Buckley Media Group Closes $1 Million+ Deal for Sleeping.com and Snoring.com 

Buckley Media Group (BMG) has just closed a $1,004,450 sale of two closely related domain names -  Sleeping.com and Snoring.com - to US Expediters, the company that operates CPAP.com. At $502,225 each, BMG will have two new entries in the top ten of our YTD Top 100 Domain Sales Chart when the weekly update to that elite list is posted Wednesday evening. Buckley Media Group already occupies a top ten spot with their $335,000 sale of Inspection.com in February.

BMG Founder & CEO Kate Buckley noted, "Sleeping.com and Snoring.com were registered by my client, a private entity, in 1999. He decided he was ready to liquidate them to an end-user and retained my services to do so. While multiple companies across several industries (from mattresses to healthcare) expressed interest at a very high level, US Expediters ultimately won the domains in a highly competitive bidding environment. They operate CPAP.com so they clearly understand and expertly leverage premium domains, and were ready to substantially invest in these

Kate Buckley
Buckley Media Group

domain assets. I look forward to seeing the exponential impact that Sleeping.com and Snoring.com will have on their business.” 

US Expediters Founder and CEO, Johnny Goodman, stated:  “Cpap-pro.net was the first domain our company used to sell CPAP equipment. When we purchased CPAP.com, it made an immediate financial and brand impact for us. From then on, we understood the power of premium domains. We were able to purchase CPAP.com because we took the time and effort to email the seller in German when no one else did. That was a great deal for us."

Goodman added, “People search for the keyword “sleeping” roughly 12 times as often as they search for CPAP. We've often wished we could list sleep-related products on CPAP.com, but it hasn't always made sense or been on brand. We like the idea of a website that is your one stop shop for anything and everything relating to sleep. It folds nicely into our mission and the impact we want to have on the world."

Ms. Buckley said, “The bottom line to me is that Johnny understands the power of premium .COMs and how to strategically leverage them. He was the ideal acquirer for these powerhouse domains. Premium domains aren’t only lead generators but they are also brand enhancers and appreciating assets. All three lead to higher company valuations. As a business owner, finding these qualities in the same asset is incredibly rare. Johnny got this in spades."  

“I worked with both buyer and seller to negotiate terms and facilitate a smooth and elegant transaction which closed in record time—seven figures in 4 hours and 31 minutes via 

Escrow.com. A special thank you to Manuel and Jackson from Escrow.com who put in the extra time and personally called me to congratulate me on a 7-figure deal setting a 

new record for time closed. All parties were a pleasure to do business with, and I look forward to US Expediters putting these authoritative ultra-premium .COMs to their highest and best use,” Ms. Buckley concluded. 

(Posted July 16, 2018)

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