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October 08, 2018

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Photos & Highlights from Opening Day at the Inaugural Domaining Americas Conference in Rio de Janeiro

The debut edition  of the Domaining Americas conference got underway at the Grand Hyatt Rio de Janeiro in Brazil Saturday morning (October 6, 2018).  The new two-day event was founded by industry veteran Abner Duarte of PremiumDomains.com.br.

Duarte (at right above), a native of Brazil who is now based in Boston, enlisted well-known domain investor/developer and crack conference moderator Braden Pollock (at left) from LegalBrandMarketing.com to help orchestrate the show's business sessions. 

Below: Duarte and Pollock welcoming attendees at the start of the first Domaining Americas conference Saturday morning in Rio de Janiero. (All photos in this article are courtesy of Domaining Americas).

Above: In the show's first business session, Olga Cavalli (standing at right) provided a look at the South and Central American Domain Market and how it compares globally. Olga (DominiosLatinoAmerica.co) is Senior Advisor, Argentina's Ministry of Foreign Affairs, a Member of the ISOC Board of Trustees and Former ICANN GAC Vicechair (2014-2017).

Below: Next up, in one of the day's most highly anticipated sessions, Núbia Mota, Sales Director at VTEX OMS, Omnichannel (an extremely popular ecommerce platform in Latin America), covered how marketing is evolving in South America, including top trends, challenges and opportunities.

Ms. Mota (standing at left above and in the photo below) brought along VTEX colleague Jonathan Carvalhosa (standing at right above) to provide additional ecommerce marketing advice to the appreciative audience. 

Above & below: In the final morning session Saturday, Rubens Kuhl, the Product Marketing Manager at Nic.br/Registro.br (administrator of Brazil's .br ccTLD), provided background on South America's most most popular country code extension. Approximately 4 million .br domains are currently registered.

Above & below: At 11:15 am it was time for a coffee break (along with tasty pastries) and some informal networking at the Grand Hyatt Rio de Janeiro. The conference venue offered broad views of Rio's beautiful waterfront scenery from most of the conference's meeting rooms.

Above: The afternoon sessions began promptly at 12 Noon with Radix Registry's Consulting Regional Manager, Erica Saito, covering new Top Level Domain extensions (new gTLDs) and how they are making a splash in South America.

Below: Erica was followed by João Smith (JustChannels.com.br) who expanded on the theme, saying both gTLDS's and Geo domains are becoming an increasingly valuable asset class in South America where demand for them is continuing to grow.

Above: Startup activity has also been growing in Latin America so the final business session of the day was devoted to that topic. Los Angeles based entrepreneur Braden Pollock, who has had many successful startups of his own, was a featured speaker on that topic.

Below: Though the day's formal business sessions were now over the conversation with Braden (front left) and Abner (front right) moved outdoors where some of the attendees huddled before the show's mid afternoon luncheon.

Above and below: One thing that Domaining Americas is doing differently than other conferences is ending their business day early enough (around 2pm) to allow attendees to have lunch (which was held at Papa Vicenzo's on Saturday) then head out to explore their host city. With the attractions of Rio de Janeiro waiting just outside the Grand Hyatt's doors, that proved to be a popular idea, especially among those who have never had a chance to visit Brazil's famous metropolis before.

Above: Before heading out on the town this group at poolside waved goodbye to opening day at Domaining Americas. They were back for the second day of business Sunday (still underway as I am writing this) and I will have all of those closing day photos and highlights for you in my next Lowdown post.

(Posted October 7, 2018) 

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