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November 13, 2018

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

GGRG Says Sales Activity in "Liquid" Domain Names (Short .COMS) Rebounded Strongly in 3Q-2018

Domain brokerage and consultancy GGRG.com has released their latest free quarterly report (.pdf file) breaking down aftermarket sales and development of "liquid domain names" in the 3rd quarter of 2018. GGRG defines liquid domains as  being very short .com domains consisting of all letters (L) or all numbers (N), as well as 3-character (C) .coms that have a  combination of letters and numbers. GGRG terms these categories "liquid" domains because they are relatively easy to sell at prevailing market rates.

There was a lot of good news in the latest report, showing a strong rebound in this category's sales  levels compared to the previous quarter. GGRG reported "In Q3 the total volume of disclosed sales almost doubled from $5.4 million to $9.2 million. We also registered a 50% increase in the volume of Escrow.com sales, which jumped from $12 million to $16.7 million. According to Escrow.com, the most traded category were the 3-letter .com domains, with $11.4 million in sales, followed by the 4-letter .coms ($3.2 million) and the 3-number .coms ($1.1 million). According to ShortNames.com, the disclosed volumes for these categories showed a similar pattern with $5.2 million for 3Ls, $1.7 million for the 4Ls and almost $1 million in 5Ns."


GGRG Founder Giuseppe Graziano

However, the reported also included some bad news, noting "The positive numbers in terms of volume are in stark contrast with the continued decline across the board in 5th percentile values (a representation of a reasonable category price floor) which recorded the worst quarter since the inception of our report. 5-number and 3-character .coms lost 38%, 4Ls lost 28%. The only stable category were the 3Ls, which registered a modest loss of 2.8%.

You can review the complete report, including GGRG's liquid market market forecast, here

(Posted November 13, 2018)  

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