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February 06, 2019

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

A Second Radix New gTLD Has Reached 1 Million Registrations with .SITE Joining .ONLINE on Their Honor Roll

Radix, the Dubai-based administrator of one of the world’s largest portfolios of new gTLD registries, has just reached an important milestone with their .SITE extension. A company press release announced that .SITE has passed 1 million domains under management and noted "This makes Radix the first nTLD portfolio registry to have two of its TLDs, .ONLINE and .SITE, in the coveted “1 million club”. The release added, ".SITE has been among the top three fastest-growing nTLDs globally with a Year over Year growth rate of 111% in 2018. It is also currently the 6th largest nTLD by domain registrations."



Dandeep Ramchandani
CEO, Radix

Radix CEO Sandeep Ramchandani said, “We are extremely delighted to have reached this milestone for .SITE. We have consistently received positive feedback from our partners that .SITE is a preferred TLD among small and medium businesses (SMBs). With the increase in the new domain registrations on .SITE, we are expecting a healthy increase in the number of renewed .SITE domains. This aligns with our philosophy of tracking long term value of a TLD by keeping renewals as a key success metric.”

An internal study at Radix showed that over 70% of developed domains on .SITE represent small to medium sized enterprises from various industries such as Retail, eCommerce, Information Technology, and Professional Services. Radix pointed to the domain ‘business.site’ that Google acquired for into its Google My Business program for SMBs globally as a key indicator of .SITE’s suitability for SMBs. Through this integration, every SMB

that signs up for the program gets a free [BUSINESSNAME].business.site sub-domain for its listing. As of January 31, 2019, a site:business.site search query on Google shows 16 million web pages on this sub-domain. 

Hillan Klein, the COO at popular domain registrar NameCheap, said, “Our 2018 Namecheap Domain Insights and Trends Report found .SITE to be among the most popular gTLDs of the year, and it has quickly become a top choice for small businesses, as well as upcoming enterprises across a variety of sectors and geographies. Congratulations to Radix for .SITE being one the first few nTLDs to surpass the 1 million domain registrations milestone.” 

Radix reported "the top three geographies that contributed to its 1 million domain registrations are the United States, European Union and China; a trend commonly seen across the most successful TLDs."

Dmitry Deniskin, VP of Emerging Markets at Russia-based registrar REG.RU, said, "Since .SITE domain sounds the same as the word ''сайт" (website) in Russian, it's a popular choice for individuals and SMBs looking for brandable domain names. .SITE domain was among our fastest growing nTLDs in 2018, which helped REG.RU become #8 in the world and #1 in Russia in the rankings of the .SITE registrars". 

(Posted February 5, 2019) 

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