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September 18, 2019

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Public Interest Registry's .ORG Rolls Out Global Rebrand with New Website and Logos 

The venerable .ORG extension  has gotten a major makeover that went public today when a new website and visual identity was launched worldwide. The Public Interest Registry's refreshment of the .ORG brand centers around the new site at TheNew.org. Previously, the popular TLD was based at the PIR website,  PIR.org, a domain that now redirects to TheNew.org).

A fact sheet announcing the changes noted, "The rebrand builds upon .ORG’s long-time support of the organizations, associations, clubs, businesses and individuals using the domain, but takes the commitment a step

New .ORG logo unveiled today

further by actively uniting .ORG communities around shared interests and passions." The sheet highlighted these points:

  • The new logo - with “ORG” encircled in a vibrant royal blue sphere - reflects the brand’s impact worldwide, with more than 10 million domains under management.

  • The open “ORG” lettering on either side of the sphere signals that .ORG is an open domain for anyone; it serves as a powerful and inclusive global connector.

  • The logo uses a deep royal blue, evoking feelings of trust, security, and reliability that reflect .ORG’s long-standing reputation.

  • The design also allows the color to be exchanged for photography and video, so .ORG can tell visual stories through the lens of the logo.

The logo for PIR and its other TLDs, the .NGO /.ONG extensions (exclusive domains serving non-governmental organizations) also underwent a visual refresh. The new 

visual identities of PIR and .NGO /.ONG mirror that of .ORG, but with different color designations: turquoise and green respectively. 

The PIR fact sheet added, "The new .ORG website was designed to showcase the breadth of the .ORG user base and spotlight how forward-looking businesses, professional associations, civic groups, non-profits, clubs and families are making their inspirations a reality using the .ORG domain. We encourage you to spend time browsing our new website and reading the stories within from .ORGs like Google.org, Quilters Unlimited and GlobalGiving.

(Posted September 17, 2019) 

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