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November 12, 2019

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Latest Domain Sales Trends Revealed in Escrow.com's 3Q-2019 Domain Investment Index Report 

Escrow.com has released their latest quarterly Domain Investment Index report (PDF file) covering the 3rd quarter of 2019. The total value of domain names sales transacted through Escrow.com in 3Q-2019 rose to $69.3 million after coming in just a bit lower at $68.6 million in the previous quarter, indicating a "steady as she goes" trend in aftermarket sales.

While 2-3 character domains continue to attract the highest prices, the report shows a trend of longer domain names rising in value. It also noted that letters are more popular than numbers, regardless of length. That has always been true in Western markets but numbers are very popular in the Far East. That resulted in a surge in their value when China became a major force in the aftermarket several years ago but the China boom has since receded.

The UK passes China - now  2nd strongest 
market for domain sales.
Image from Bigstock

The Escrow.com report referenced how volatile demand for domain names can be from one country to another. It noted " After a strong Q2, China fell sharply in total transaction value for Q3, while the United Kingdom overtook it as the second strongest market for domain name sales. The United States retains its spot at number one with the highest total transaction value. There are many more market details, along with accompanying graphs, in the full report here.

On another front, Escrow.com's exclusive auction of Fashion.com is now underway (bidders can register here and will also find full details on the auction at that link). When the auction concludes next month, Escrow.com believes Fashion.com could approach the all-time record price paid for Voice.com in June ($30 million). If that happens, the company's 4Q-2019 report will show an enormous jump in total sales volume -  a great way to close out the 2019 sales season.

(Posted October 29, 2019)

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