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November 19, 2019

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Reports from Guta.com and GGRG.com Shed Light on 3Q-2019 Domain Sales Activity

International domain name brokerage Guta.com has released their latest quarterly report covering 3Q-2019 (.PDF file), detailing their observations of activity in several high value categories of the premium domain sales market

The report focuses primarily on domain sales in the following categories: 1-4 Numbers, 1-3 Letters, 2 Characters and English dictionary one-word .com domains. For LLL .com domains, Guta only reports sales made from or to the Chinese market. Chinese investors are especially well known as buyers of the kinds of domains Guta specializes in with the exception of the one-word domains that, as you would expect, are more often sold in English speaking markets. With offices in both the U.S. and China, Guta serves buyers and sellers in both the eastern and western hemispheres.

George Hong
Guta.com Founder & CEO

In Q3-2019, Guta found that Investors and end-users generally bought more domain names than in Q1 or Q2 of 2019. The report stated, "As revealed in seven quarters since 2018, the trading volume of NNN .com, NL/LN.com and one-word English dictionary .com domains all set new records while sales of NNNN .com domains reached their third-highest level in that time frame. The sales count of LL .com reached its highest point in 2019. The only sector underperforming was LLL .com, reflecting the continued low interest in LLL .com domains among Chinese buyers."

The report also noted, "over 44% of the one-word dictionary .com domains were sold to end-users. Comparing that with Q2 2019, the end-user purchase rate almost doubled in Q3 2019."  Guta also reported, "A significant portion of the sales of NNN .com, NNNN .com and NL/LN .com were transacted within the Chinese market. The circulation rate of numeric domains in the Chinese market has far exceeded that of any other market."

The notes above barely scratch the service of the full 11-page report that you can get here.

We got another view of  Q3-2019 sales of similar domains with GGRG.com's release of their latest quarterly Liquid Domains Overview (LXDO), that is presented in an infographic format.  Lisbon, Portugal based GGRG's LXDO incorporates sales information from different sources than Guta (including information from Escrow.com) and their focus is fully on short acronyms (letters) and numeric domains. The two complementary reports provide the best currently available overview of what is happening in the high end short .com domain category (a group GGRG collectively refers to as "liquid domains'). 

This Q3-2019 edition of LXDO noted that Escrow.com reported $69.3 million in sales for the most recent quarter and $14.1 million of that came from liquid domains, indicating that category account for about 20% of Escrow's sales volume. You will also find liquidation values for the most traded categories and additional data based on $5.6 million in publicly reported sales (across 2,890 disclosed transactions. There is also an interesting performance comparison with global asset markets, including BTC.

(Posted November 19, 2019)  

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