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January 20, 2020

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Guta.com's 2019 Premium Domain Sales Observation Report Shows Big Jump in Demand for One-Word .Coms

International domain brokerage Guta.com has released their annual Premium Domain Sales Observation Report covering 2019. With offices in both the U.S. and China, Guta, founded by CEO George Hong, has handled millions of dollars worth of domain sales for clients in both the Eastern and Western Hemispheres. Their reports focus primarily on .com domain sales in these categories: 1-4 Numbers, 1-3 Letters, 2 Characters and one-word English dictionary domains. For 3-letter .com domains, the Guta report includes only those made to or from the Chinese market where most of the activity in that popular category has been centered in recent years. 

The report begins with the rare two-letter .com category.  The number of transactions on that very pricy playing field increased every quarter in 2019, starting with just two sold in 1Q, doubling to four in 2Q, jumping to 

7 in 3Q, then closing the year with a bang in 4Q when 11 two-letter .coms changed hands. 15 of the 24 two-letter .coms sold last year went to Chinese buyers. The report includes the exact price paid for the sales that were publicly reported , but most at that seven-figure level were subject to non-disclosure agreements.

Guta.com Founder  & CEO George Hong

The Guta report continues with similar data breakouts for the other categories the brokerage specializes in and also includes quarterly comparisons of how each category fared against the same quarter in the previous year. That makes it easy to spot current trends in all of the popular premium domain categories. 

One category that fared especially well in 2019 were one-word English dictionary domains. The report noted, "The number of end-user sales of one-word English .com domains, increased by 71.7% from 2018 to2019. Among the end-user sales was a record-breaking $30 million domain sale of Voice.com."  There is much more detailed information in the free report  you can read here.

(Posted January 20, 2020)  

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