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January 23, 2020

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Dates Set for NamesCon Europe, DAN.com Launches Domain Lease to Own Option, Dunn & Daniel Discuss Big Deals!

The 2020 NamesCon Global conference is coming up next week in Austin, Texas, but the NamesCon team has already started laying the groundwork for the next NamesCon Europe conference coming up this summer. NamesCon had previously announced that the show would be held in Budapest, Hungary but the official dates were just announced today. NamesCon Europe 2020 will run August 6th-8th, 2020 at the Budapest Marriot Hotel that sits on the bank of the Danube River.

NamesCon is also already offering heavily discounted pre-sale event passes for 249 (50% off the regular admission rate). That offer ends on February 12.

DAN.com (the popular aftermarket domain sales platform previously known as Undeveloped.com) has just announced a new domain lease to own option that could be a hit with domain owners looking to make their domains affordable  to a broader range of potential buyers and increase recurring revenue. 

The company's announcement said, "The beauty of this highly optimized and copyrighted model is that your buyer can use a simple slider to determine which deal terms he or she can afford and accept. Our new Lease to Own option also introduces a new markup model which acts as a negative incentive for buyers to not at all times opt for the longest payment plan term available, and make you money in the process." This is the DAN markup schedule:
212 months = no markup added
1324 months = 10% markup
2536 months = 20% markup
3760 months = 30% markup


DAN noted, "The markup is added on the total sale price, and 50% of the markup will be used by DAN to cover for the recurring payment processing fees, domain renewals & providing DNS support to the buyer for example. The remaining 50% of the markup is paid out to our sellers. We highly advise all our sellers to enable our max lease period of 5 years, so you can sell more domains but also generate more income when a buyer chooses a long term domain payment plan."

Earlier this month I told you about an excellent new podcast at DomainStories.com that has been launched by industry veteran Alan Dunn. Alan has just released a new episode in which he talks with one of the best brokers in the business, Mark Daniel, who is the Director of Business Development at DomanHoldings

In this episode Alan, Mark and special guest Wendy Leung take you inside 3 big domain name deals. You'll hear how a seller was found by a random text message on a TV show, how a deal was agreed upon but the seller decided to sell the whole company instead of the domain (to someone else!) and more. I think you'll really enjoy hearing these domain name industry pros dive deep into these complex transactions.

(Posted January 22, 2020)  

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