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After Traveling a Parallel Path to Success, Efty and DAN.com Join Forces in Marketplace Integration

Efty.com and DAN.com have been two of the most innovative companies to emerge in the domain space over the past five years. Efty brought a unique software-as-a-service business model to the domain aftermarket, allowing customers to pay a membership fee to use their marketplace instead of paying commissions on their sales. DAN.com (short for Domain Automation Network) shook things up by slashing commissions and fees when they introduced the first marketplace that can handle fully automated domain transactions (including sales, rental and escrow functions). Since their debut DAN has booked over $100 million in domain sales.

An interesting aspect of these companies is 


the parallel paths they have traveled. Both are Netherlands based, both had their first face to face meetings with domain buyers and sellers when they set up small booths at the 2016 NamesCon conference in Las Vegas and now they have formed a new partnership that has leaders from both companies fired up.


EFTY Co-Founder Doron Vermaat

Efty Co-Founder Doron Vermaat said, "We're excited to make DAN.COMís frictionless escrow process, speedy payouts, and seller protection available for all Efty users. Integrating DAN.COM into your Efty account allows you to display Buy-It-Now buttons on your For-Sale landing pages and/or Efty marketplace sites. Buyers will be redirected to a safe and secure checkout on the DAN.COM website where they can immediately pay for the domain with a wide range of payment methods that include credit card, PayPal, Alipay, Wire and Bitcoin. All transactions from Efty sellers are processed by DAN.COM at an industry-low commission of 5%."

DAN.com CEO Reza Sardeha added, "When we look at which trends are dominating the world but also high-tech, we observe that there is too little cooperation and too much protectionism of own interests across the board. What excites me about this partnership with Efty, is that we can make a stance and proof that collaboration between industry leaders to deliver great value on all ends of the spectrum still has a place in this market and the world. Hopefully, this inspires more cooperation between not only domain industry players but beyond."

Sardeha added, "We look forward to working with one of the best companies out there. I know for a fact that Doron and Lionel are grinding day in day out to add value to their users and we're proud to work with them."

DAN.com CEO Reza Sardeha

(Posted August 25, 2020)


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