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Editor & Publisher Ron Jackson.


Latest Liquid Domains Market Report from GGRG.com Shows Jump in Both Public and Private Sales 

GGRG.com, the Lisbon, Portugal based domain brokerage and consulting firm headed by Giuseppe Graziano, has posted the 17th edition of their Liquid Market Report (LMX). The new report covers aftermarket sales results for "liquid" domain in the 3rd quarter of 2020. GGRG defines liquid domains as short .com domains comprised of 2-4 letters, 2-5 numbers or a combination of 2-3 characters mixing letters and numbers. 

The LMX, presented in infographic format, reported just over $3 million worth of publicly reported liquid domain sales in 3Q-2020. That represents a 2.4% increase over the previous quarter. However, the LMX found a much larger 48% surge  in private 2Q-2020 sales in terms of 

total dollar volume reported by Escrow.com (Escrow.com does not report individual domain sales prices). They handled over $13.3 million worth of liquid domain sales in 3Q-2020. 

There has been much speculation over the years about what percentage of the aftermarket is represented by publicly reported sales? No one knows what that number is but these numbers may provide a clue. The private sales total at Escrow.com alone is over four times more than the publicly reported total for this slice of the market. No telling how much bigger the private number would be if we knew the dollar volume from unpublished sales transacted through other financial service providers. However, this does underscore what we've said for years - publicly reported sales are just the tip of a very large iceberg

Fred Mercaldo
CEO & Founder
Geocentric Media

In a related GGRG note, Giuseppe Graziano recently published the latest article in his series of in-depth domain industry interviews with an excellent profile of geodomain pioneer Fred Mercaldo. Fred, the CEO and Founder of Geocentric Media,  is a long time friend who was featured in a 2013 DNJournal Cover Story. He has been a very busy guy since then, so Giuseppe's piece provided a great update on what one of the industry's good guys has been doing in recent years, as well as the fascinating path that brought him into the domain industry in the first place. Like almost everyone else in this business, Fred came into it from a different field. In his case, many different fields, including the insurance, real estate and art! Be sure to check it out.

(Posted October 20, 2020)  

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