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Editor & Publisher Ron Jackson.

Price Paid for Bullish.com Updated to Over $1 Million After Previously Undisclosed Brokerage Cost Revealed 

In our bi-weekly domain sales reports the prices shown are normally the total amount the buyer paid to acquire a domain including any commission charged by a brokerage, sales platform, etc. For example, if a buyer pays $10,000 for a domain at Sedo that is the price they report to us. Sedo collects the money, takes out their sales  commission, then sends the balance to the seller. The rare exceptions have been when we've only been able to confirm the amount the seller received. Such was the case in the largest all cash sale ever reported - Voice.com at $30 million last year. The buyer also paid Godaddy an undisclosed brokerage fee that was not included in the charted price.

Last week we reported another big sale at 

GoDaddy for Bullish.com that netted $900,000 for the seller. GoDaddy's typical commission is 20% but, again, we weren't sure if the percentage rate might have been negotiated at a different level for a high dollar sale like this. So, as with Voice.com, we charted Bullish.com at the lower net price we had proof of. Today we learned that GoDaddy's fee, paid by the buyer for Bullish.com was $180,000 (20%) so they paid $1,080,000 total to acquire the domain. With the new information in hand we have updated our report and charts to reflect this. That also makes Bullish.com the first publicly reported sale of over $1 million this year. Congratulations again to Murat Yikilmaz at BestWeb.com (and GoDaddy) on that landmark transaction.


We still don't know what the brokerage cost was for Voice.com (a domain that cost more than 30X more than Bullish.com). However, if it was also 20% that would push the price paid all the way up to $36 million! Whatever it was, a year later, Voice.com is still playing in a league of its own.

(Posted November 16, 2020)  


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