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For
the past 7 years,
veteran domain investor
Morgan
Linton
has been
splitting his time between the
domain world and the start up
world. In the latter, Morgan, as
CRO, has
been working side by side with Daina
Burnes on an innovative
new fashion based company called
Bold
Metrics that CEO Daina
dreamed up back in 2014 (one we
wrote about in 2016).
The idea was so good the dynamic
duo quickly accumulated more
than $1 million in capital
investment, with billionaire Mark
Cuban among the first to get
on board.
By
using a comprehensive set of machine learning and A.I technologies to accurately predict customer body measurements,
Bold Metrics promised to help apparel brands unlock the power of
body data to reduce their
ecommerce returns, improve sustainability, and optimize operations.
They have been tirelessly
improving their processes (their
technology can above 92%
accuracy in garment fit) and
adding customers ever since with
the grand slam home run
finally coming this week.
As
Esquire Magazine's
Singapore edition just
reported, Tailored
Brands Inc., who operates
more than 650 Men's
Wearhouse and Jos A Bank
men's clothing stores, has adopted
Contactless Fit tech
developed by Bold Metrics. During
the global pandemic more people
than ever were ordering clothes
online. That made Bold
Metrics's already attractive
solution a true no-brainer.
The
technology works for both men and
women so this is likely just
the first of
many big wins to come for Daina
and Morgan, and all who know them
well tell you it could not
happen to two nicer and more
deserving people!
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