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Daina Burnes & Morgan Linton's Bold Metrics Scores Massive Win With Men's Wearhouse

For the past 7 years, veteran domain investor Morgan Linton has been splitting his time between the domain world and the start up world. In the latter, Morgan, as CRO, has been working side by side with Daina Burnes on an innovative new fashion based company called Bold Metrics that CEO Daina dreamed up back in 2014 (one we wrote about in 2016). The idea was so good the dynamic duo quickly  accumulated more than $1 million in capital investment, with billionaire Mark Cuban among the first to get on board.

By using a comprehensive set of machine learning and A.I technologies to accurately predict customer body measurements, Bold Metrics promised to help apparel brands unlock the power of body data to reduce their ecommerce returns, improve sustainability, and optimize operations. They have been tirelessly improving their processes (their technology can above 92% accuracy in garment fit) and adding customers ever since with the grand slam home run finally coming this week.

As Esquire Magazine's Singapore edition just reported, Tailored Brands Inc., who operates more than 650 Men's Wearhouse and Jos A Bank men's clothing stores, has adopted Contactless Fit tech developed by Bold Metrics. During the global pandemic more people than ever were ordering clothes online. That made Bold Metrics's already attractive solution a true no-brainer. 

The technology works for both men and women so this is likely just the first of many big wins to come for Daina and Morgan, and all who know them well tell you it could not happen to two nicer and more deserving people!

Morgan Linton
CRO, Bold Metrics



Below: This screen shot of the Men's Wearhouse/Bold Metrics experience on an Ipad shows how easy it is for a customer to enter a few data points that will assure a near perfect fit.

(Posted June 30, 2021)  


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