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Andrew Rosener Confirms MediaOptions Sold Wise.com for $2 Million Last Year Giving Our 2020 Top 100 Chart a New Leader

In our latest bi-weekly Domain Sales Report that came out Wednesday evening (July 22, 2021), we shared some major domain sales information that George Kirikos had discovered while looking through a prospectus released by a money transfer service, previously known as TransferWise, that had rebranded as Wise and gone public. The prospectus pointed to the acquisition of Wise.com at $2 million in 2020 but the disclosure referred to "domain purchases" in the plural. Given that Wise.com is a domain worth $2 million alone, we speculated that perhaps some low value domains registered for defensive purchased were also part of the deal. With that question still up in the air we couldn't add Wise.com to our sales charts.

Today, MediaOptions.com CEO Andrew Rosener was able to give us the definitive answer. Andrew confirmed that MediaOptions had brokered the Wise.com sale, the price was $2 million and no other domains or assets were involved. Rosener has completed many deals at this level but his brokerage normally will not comment on prices paid unless the information has become public through other sources. The information Kirikos turned up made it possible for him to do that with Wise.com and that, in turn, clears the way for us to add Wise.com to the 2020 Top 100 Domain Sales Chart in our Archive. We will be doing that when it is next updated August 4 (the release date for our next bi-weekly report).

Andrew Rosener
CEO, MediaOptions

Wise.com will not only be added to the chart, it will move into the #1 position on the 2020 leader board at double the price paid for the previous chart topper, Bullish. com, a domain that sold for $1,080,000 in November 2020. Prior to confirmation of the Wise.com sale, Bullish.com was the only publicly reported 7-figure sale in 2020 (although there were undoubtedly many in that range that were never reported due to non-disclosure agreements). While Wise.com gives 2020 two publicly reported 7-figure sales, 2021 is blowing the old year out of the water on that count. We are just over half way through the new year and have already had a half-dozen sales in the 7-figure range reported. The latest was the headliner in our latest report, EE.com at $1.35 million (placing it at #4 on the 2021 YTD Top 100). 

(Posted July 22, 2021)

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