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Legacy of Lonnie Borck Honored in Campaign to Buy Armored Ambulance for United Hatzalah 

For people in the domain industry who knew him, Lonnie Borck was a person they will never forget. Lonnie passed unexpectedly in his sleep in 2016, but his friends and colleagues have kept his memory alive in various ways that honor and reflect Lonnie's spirit for giving and helping others. The most high profile of those has been presentation of the  Internet Commerce Association's annual Lonnie Borck Award (the winner of the next one will be announced at the ICA's upcoming Annual Meeting in Las Vegas next month).

One of Lonnie's closest friends, domain attorney Ari Goldberger, is now using a high profile domain that he and Lonnie previously shared ownership in, Jewish.com, to raise money for United Hatzalah, a non-profit emergency medical services organization that provides fast and free emergency medical services to all people in Israel, regardless of race, religion, or nationality. Lonnie spent much of his spare time volunteering as an Emergency Medical Technician for the Baltimore Hatzalah chapter.

Lonnie Borck

When Ari learned that United Hatzalah was able to provide volunteer EMS service with a record 90-second response time throughout the State of Israel, thanks to a fleet of fully-equipped armored ambulances he thought Lonnie Borck's name should be on one of those-life saving vehicles. Hatzalah volunteers were the first responders on the scene of the October 7th terrorist attack in Israel and they are now bringing doctors and medical staff to save lives on the frontlines of the war with Hamas that has followed. Jewish.com noted that United Hatzalah was on the scene before the IDF, thanks to their GPS trackers pinging the first calls for help, adding "They dispatched over 1,000 emergency first responders and more than 120 rescue vehicles to the south and north to save as many lives as possible."  

Ari's mission now is to raise money for the purchase of one of those ambulances to be donated in memory of Lonnie Borck.  "Lonnie lived a life of kindness, humanity, and generosity, and would have been honored to ensure that as many lives as possible were able to be saved in the land of Israel. May his memory be a blessing," Donations for this initiative can be made through a Lonnie Borck memorial page on the United Hatzalah website at IsraelRescue.org

(Posted December 22, 2023)  


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