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Sedo
Outbound Premium Broker Mark
Ghoriafi has made yet
another trip to the domain sales mountain top.
Mark started the year with a $600,000 sale
of Pack.com in January, followed it up with
a $980,000 sale of Double.com and
just struck gold again by selling Dollars.com at
$500,000. As a result he now has three
of the top ten publicly recorded sales of the year
to date (Dollars.com will be added to
the YTD Top 100 when we publish our next bi-weekly
domain sales report June 25). While
Sedo can't disclose who the buyer and seller was
in the Dollars.com deal, Mark was able to share
some background on how it all came together, as
well as how he seized the opportunity to add a
sale of Dolars.com to the mix, a purchase
that will help the Dollars.com buyer catch what
could be a significant amount of traffic that
might otherwise have been lost. As
he typically does on the first day of being
chosen to represent a premium domain, Mark
immediately went to work with social media
marketing, preliminary lead generation, and the
start of an email outreach campaign. After several
weeks of constantly beating the drum, he sent follow-up
correspondence to initial leads who had not
yet replied, an initiative that generated multiple
responses, including one from the party who wound
up buying the name. If you need a testament to the
importance of persistence and following up,
there it is. Mark
said, "We then entered an all-night Saturday
negotiation from 1:00AM to 8:00AM, with 19
emails exchanged during that time. Shortly
after sunrise we closed the successful negotiation
at $500,000.
Soon after I was also able offer the buyer Dolars.com
(a spelling variation of dollars in several
languages, as well as a common English typo) for
$25,000 and he was happy to acquire it as
well." |
Mark
"Mr. Premium" Ghoriafi
Sedo Outbound Premium Broker
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