Andrew Miller

Andrew said “ I rarely get to proactively disclose the price of a major category defining and exact match brand domain transaction that I oversee as they are under NDA. In some cases, such as Chat .com ($15.5 million), the buyer discloses it, in others like Rocket.com ($15 million) and Gold.com ($8.6 million), the price is disclosed in a 10Q filing. Today is a rare exception, and I can confirm that we at ATM Holdings/Hilco Digital oversaw the sale of Club .com last year for $10 million and this morning the business that acquired it has emerged from stealth mode. I am so excited to watch the company become a category leader, just as its founders have with their other businesses, Stake and Kick. Club is an invite-only social platform built for creators. Powered by Club Cash, it gives creators a new way to engage, grow, and monetize their audience. Congrats and good luck to a good friend and his entire team! You are going to crush it!”

At $10 million, Club.com ties with Connect.com in the #10 position on our list of the biggest publicly reported domain sales of all time. It also becomes the #2 sale on our 2025 Top 100 Sales Chart.

Editor's Note: After publication of this article we learned there had been a miscommunication regarding the month Club.com was sold in last year. It was in June rather than February as we originally thought. Usually that makes no difference but in this case it plays a role in how we chart domains. If a sale is being reported for the first time and has closed within the past 12 months, we put it on our latest bi-weekly Top 20 sales chart and add it to the current year's YTD Sales Chart. If older, we put it on the Top 100 Chart in our public Archive for the year in which it sold. As a result, Club.com was placed on the 2025 Top 100. When we release our next bi-weekly domain sales update the evening of April 29, we will move Club.com to the 2026 YTD Chart and it will also be included on the next Top 20 Sales Chart as it closed well within the 12-month window for both.