| 
 Keynote
                          Speaker Bill Karamouzis of Hallpass Media
                          (left) was interviewed by DomainSherpa's Michael Cyger Monday morning
                          (October 17, 2011).
 At
                          11am T.R.A.F.F.I.C.'s Exhibit Hall opened, giving
                          attendees a chance to learn more about the companies
                          whose services they are interested in using (or already
                          use) as well as get to know leaders of those companies
                          personally.  
 Above:
                          Manning registrar InternetX.com's booth at T.R.A.F.F.I.C.
                          2011 were (left to right): Claus Barche, Hakan
                          Ali and Thomas Mörz.
 Below:
                          Catherine Harry (ParkLogic.com) gives Roy
                          Messer a demo of the company's innovative domain monetization and
                          management platform.
 
 Shortly after the Exhibit Hall opened,
                          the first panel discussion at T.R.A.F.F.I.C. 2011 - From
                          Here to Eternity: The Impact of New gTLDs -
                          got underway in the conference hall.  
 
                            
                            
                              
                                | Above:
                                  The Impact of New TLDs panel Monday
                                  morning (Oct. 17) featured Sedo CEO Tim
                                  Schmacher, Peter Dengate Thrush
                                  (the former ICANN Chairman who now works
                                  with Minds+Machines), Michael
                                  Berkens (RightOfTheDot.com), moderator Howard Neu, Jothan Frakes (Sedari.com)
                                  and Monte Cahn (RightOfTheDot.com).
 At
                                  right: Peter Dengate Thrush makes his
                                  case in favor of the
                                  unlimited number of
                                  new gTLDs that ICANN will begin
                                  rolling out next year. The history of the
                                  expansion program and its pros and cons were
                                  discussed during
                                  this lively hour. | 
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                                | 
 | The afternoon sessions began
                                  with Google critic Scott Cleland
                                  detailing what he sees as the sins of the
                                  search giant that he covered in depth in his
                                  book, Search
                                  & Destroy: Why You Can't Trust Google Inc.
                                  With
                                  PPC earnings down so drastically in recent
                                  years, and a complete lack of transparency at
                                  Google and Yahoo, Cleland found a lot of
                                  supporters for his position in the audience. Cleland
                                  also sat in on the next session, a panel
                                  discussion that delved further into issues
                                  with Google and Yahoo.  At
                                  left: Google critic Scott Cleland,
                                  author of Search & Destroy: Why
                                  You Can't Trust Google Inc. speaking Monday (Oct.
                                  17)
 |  
                                | Below
                                  (left to right) are  Michael Gilmour
                                  (ParkLogic.com), Tim Schumacher (Sedo)
                                  and Frank Schilling (InternetTraffic.com)
                                  who were panelists for the next session - Barbarians
                                  at Our Gates: Does Google and Yahoo Turly
                                  Understand Traffic and Intent of the 
                                  User? They were joined on the dais by
                                  Scott Cleland, Adam Dicker (DNForum.com),
                                  and T.R.A.F.F.I.C.'s Rick Schwartz. |  
 Next
                          up was T.R.A.F.F.I.C. Test Track,
                          a session that gives entrepreneurs an opportunity to
                          persuade one or more members from a panel of investors
                          to put a specified amount of money into their venture
                          in exchange for a percentage of the business. Marco
                          Marcovici presented a pitch for his NGrams.com
                          project while Kevin Wood sought a development
                          partner for Companion.com. Marcovici and Wood
                          both got some tips on their ventures but neither
                          secured an investment at this stage of their projects. 
 Marco
                          Marcovici of NGrams.com (standing at left)
                          tells a panel of investors why they should back his plans for the domain.
                          The panel included (left to right):
 Roy Messer, Gregg McNair, Michael
                          Mann, Adam Dicker and Dr. Chris Hartnett.
 In the next session, Stuart Lawley,
                          Chairman and CEO of ICM
                          Registry (operator of the new .xxx
                          extension and the lead sponsor for this year's
                          T.R.A.F.F.I.C. conference) discussed prospects for the
                          TLD with the biggest early investor in .xxx domains, Frank
                          Schilling. Among other things in their wide
                          ranging discussion, they revealed that Frank paid $1.65
                          million for a prime portfolio of .xxx domains. 
 Frank
                          Schilling (left) and Stuart Lawley fill
                          attendees in on the new .xxx extension.  The
                          business day Monday (Oct. 17) closed with the most
                          well attended Speed Networking session I've
                          seen in years. Those who took part were able to spend
                          10 minutes each with a half dozen different people
                          from fields the attendees specified in advance that
                          they want to make contacts in. The software that
                          T.R.A.F.F.I.C. uses to match up speed networking
                          participants is made by Network Research Group, the
                          same company that developed the T.R.A.F.F.I.C.
                          smartphone app detailed earlier in this article.  
 The 
                          T.R.A.F.F.I.C. Speed Networking session Monday
                          (Oct. 17) drew a full house (just one corner of the crowded room is shown in the
                          photo above).
 With the day's business now done,
                          guests got dressed up for the official T.R.A.F.F.I.C
                          Party sponsored by the ICM
                          Registry. They were bussed to the W
                          Hotel for an event that started at 8pm and was
                          still going strong when we left shortly before
                          midnight. 
 Above:
                          Guests in one of the two club rooms set up for
                          the ICM Registry's Official T.R.A.F.F.I.C. Party Monday
                          night (Oct. 17, 2011)
 
                            
                            
                              
                                | The ICM Registry came up with a very
                                  well received set up for their party
                                  areas. There was a front room with a buffet,
                                  bar and dance floor that gave the space a nice
                                  modern night club vibe. Then for those who
                                  like a quieter environment to talk (and
                                  domainers love to talk) they set up a
                                  second room (seen in the photo above) adjacent
                                  to the first with comfortable tables, lounge
                                  chairs and sofas, its own bar and a coffee
                                  station. It made for a great place to hang out and
                                  chat while also being able to easily go back
                                  and forth between the two rooms whenever you
                                  felt like a change of atmosphere. It was very
                                  well done and I didn't see anyone who wasn't
                                  having a great time in an atmosphere enlivened
                                  by a dance troupe that appeared in a multitude
                                  of colorful costumes.   At
                                  right: Four of the beautiful belles at the
                                  T.R.A.F.F.I.C./ICM Registry ball: (left to right): Diana
                                  Jackson, Peggy Ploss, Judi
                                  Berkens and Dr. Linda Hartnett.
 |  
   |  
                                | Below:
                                  T.R.A.F.F.I.C. Co-Founder Howard Neu (left),
                                  his wife Barbara Neu and the ICM Registry's
                                  Director of Sales Vaughn Liley
 with two of the dancers  that graced the
                                  Monday night party.
 
 Though many had a late night out
                                there was a larger than usual crowd on hand back
                                at the Ritz ballroom Tuesday morning for the
                                start of the final business day at
                                T.R.A.F.F.I.C. 2011. For full details on
                                what happened Tuesday (October 18) proceed
                                to page 3.  |   
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