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December 07, 2018

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Trio of 6-Figure Sales Totaling $769,000 - Including the Biggest New gTLD Sale Reported To Date - Top This Week's Sales Chart 

This week's report actually covers the past two weeks of sales activity in the domain aftermarket. The four-day Thanksgiving holiday weekend in the U.S. (November 22-25) cut that work week to three days for many and was accompanied by a commensurate drop in reported sales as is the case almost every year during that time frame. So, we combined that abbreviated week with the past one when things rebounded sharply as most people were back at work in the States.

Three headliners emerged from the past fortnight led by the biggest new gTLD sale reported to date as registry operator Donuts revealed they closed a $510,000 cash sale of Online.casino in June. In addition to topping this week's chart that ranks as the biggest non .com gTLD sale of the year to date and one of the year's 10 biggest sales to date, regardless of extension. While the identity of the buyer is not yet known, they have put up a landing page on Online.casino saying "Soon, the worlds best casino website Online.Casino will launch, and boy do we have a lot of cool stuff in store for you!" It looks like you will be able to judge that for yourself in the upcoming new year.

By Ron Jackson

A pair of six-figure .com sales at NameJet (who released all of their November sales) took the next two spots on our latest all extension Top 20 Sales Chart. 864.com commanded $147,000 while 1M.com added $112,000. One of the year's five biggest ccTLD sales to date filled the #4 hole. That was Hoteles.es ("hotels" in Spanish), a domain that someone somehow allowed to expire, giving Backorders.es an opportunity to auction the domain off, resulting in an €80,000 ($90,400) sale that was first reported at the Spanish domain forum Demene.com.

Sedo rounded out the first five with NFC.com at $77,066. That was the beginning of a streak that saw them pile up 11 chart entries overall, including the only other non .com gTLD on the leader board (besides chart topper Online.casino), #10 tie STO.org at $25,000. Sedo also accounted for two of the four ccTLD sales on the Big Board - #12 Sanierungsprofi.de ("restructuring expert" in German) at $20,171 and #16 Playfab.cn at $17,250. Sandwiched between those two was a private sale in which #15 Desconto.com.br ("discount" in Portuguese) was sold for $18,000.

The .coms swept 14 of the 20 chart entries, with the $38,000 private sale of #6 Kritik.com among the domains that helped the .com cause.

In another interesting development, two big .com sales that were made in 2017 just came to light for the first time. As DomainInvesting.com reported (after seeing a post about it by George Kirikos on Twitter) the founders of a new insurance company that purchased Cover.com last year revealed in an Entrepreneurs Handbook article that they had paid Digimedia.com $825,000 for the domain. As a result we have added Cover.com to our 2017 Top 100 Sales Chart where it ranks #9.

That 2017 chart may be amended again because soon after the report on Cover.com came out, George alerted us to another big transaction involving the Chicago.com domain that changed hands at an unknown price last year. Kirikos found an entry about the sale on an IRS 990 form (.pdf file with Chicago.com entry on page 24) filed by the buyer, Chicago Community Trust (CCT). The Schedule D entry listed "Chicago.com website" at $1,000,000. However, two questions remain - while it is listed as a "website" it appears CCT bought the name only as they are using no content from the seller's site but might there have been any other assets involved? Also, there is a possibility this is a "book value" they've assigned to the domain rather than the actual price paid. I sent an email to a CCT official asking if they could clarify those two points but have not heard anything back yet. If need be I will follow up by messaging a second contact there with the hope we can chart this in what would be the 7th biggest public sale of 2017. Thanks, as always, to George for his spadework in turning up this information.

Now on to the immediate task at hand. Here is how all of the sales leaders stacked up for the two weeks ending Sunday, December 2, 2018:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Nov. 19, 2018 - Sun. Dec. 2, 2018
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Dec. 5, 2018)


Sold For

Where Sold
1. Online.casino $510,000 Donuts
2. 864.com $147,000 NameJet
3. 1M.com $112,000 NameJet
4. Hoteles.es
("hotels" in Spanish)
€80,000 = $90,400