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Big Money Chasing Domains Again with Mid 6-Figure Sales Topping Chart and 8-Figure Deal Done Under NDA

What a difference a couple of weeks makes. The headline on our previous bi-weekly domain sales report (published 3/15/23) read "After a Fast Start to 2023 High End Domain Sales Were MIA in Latest Public Reports But a Lot is Going on Out of View". The highest publicly reported sale on that chart was $60,000. This time out the highest sale was ten times that amount and the #2 sale was more than six times higher.

A $600,000 sale of ECL.com closed by K-Ventures via GoDaddy (first reported in our Lowdown section March 23)  is #1 on our latest all extension Top 20 Domain Sales Chart with Sedo landing at #2 with a whopping $380,000 sale of TopHotels.com (also covered in our Lowdown section last week).

...and about that part of the March 15 headline that said "a lot is going on out of view." One of the NDA deals I had heard about has come to fruition. While the exact price was not revealed, veteran brokers Andrew Miller and Larry Fischer teamed up to close a massive sale of Chat.com that exceeded $10 million. Miller said it was the biggest sale of his illustrious career. Elliot Silver posted an excellent report about this deal at DomainInvesting.com today. While we can't chart a sale without the exact price paid this is a good reminder that publicly reported sales are a small fraction of what is happening in the aftermarket - almost all of the biggest deals are subject to NDAs. Just today, Miller wrote on Twitter that he had closed another big deal under NDA for Sweepstakes.com, a name that would obviously command a very high price.

By the way, while I am talking about Andrew Miller, who is also the Managing Director at Hillco Digital Assets, we just posted a story today breaking down why his company just invested $10 million in SquadHelp.com. It is recommended reading because SquadHelp is doing some remarkable things in the naming, branding and aftermarket sales arenas that should give the domain industry a significant boost in recognition in the mainstream business world.

Getting back to the latest domain sales, British fast food chain Archies were able to upgrade their domain from LoveArchies.com to Archies.com after paying 80,000 ($98,400) to the acquire the exact match domain. Bluebullarts.com completed the first four by selling 35353.com for $32,000.

The .coms went on to sweep 13 of the 20 chart entries but the non .com gTLDs had a good outing too, taking five spots on the Big Board. The highest of those was a $19,888 sale of Unnamed.xyz at Swetha.xyz. The ccTLDs were limited to two slots, both filled by Sedo where #7 Rugs.se sold for 20,000 ($21,600) and #16 Service.eu yielded 12,000 ($12,960). 








           By Ron Jackson

Here is how all of the leaders stacked up for the two weeks ending ending Sunday, March 26, 2023:

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. March 13 - Sun. March 26, 2023
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 29, 2023)



Sold For

Where Sold

1. ECL.com $600,000 K-Ventures/GoDaddy
2. TopHotels.com $380,000 Sedo
3. Archies.com 80,000 = $98,400 Pvt Sale
4. 35353.com $32,000 Bluebullarts
5. Sybridge.com $27,000 Sedo