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often said that a domain
name is as essential to a business as a business
card - and it is an even better value. For $8-$10 you
can register a domain that allows you to distribute your
contact information plus infinitely more content and do
it worldwide.
Rob Sequin of SearchDomainsForSale.com
sent me an interesting example of how real estate agents
in his Cape Cod, Massachusetts neighborhood are
using domain names to distribute information about
houses they have for sale. As you can see in the photos
at right, two different real estate agencies are
registering the street addresses of houses they have for
sale as .com domain names and are placing the
easy to remember URLs on their For Sale signs.
In visiting the
websites that were set up for the two houses for sale in
these examples, 44TeeWay.com
and 15Fairway.com,
I found nice slide show photos of the properties and all
of the relevant details about the homes. Using domains to
advertise in this way makes it a snap for people driving
by to get a web address that gives them in depth
information about the homes they are interested in.
As other
businesses think of creative ways to use domain names to
market their products the uptake of both new registrations
and reasonably priced names on the aftermarket should
continue to strengthen. |
