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The Lowdown

May 16, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson (Editor/Publisher)


Domain name registrations have exploded in recent years as more and more businesses come to realize the importance of domain names in boosting their enterprises online. I have 

often said that a domain name is as essential to a business as a business card - and it is an even better value. For $8-$10 you can register a domain that allows you to distribute your contact information plus infinitely more content and do it worldwide

Rob Sequin of SearchDomainsForSale.com sent me an interesting example of how real estate agents in his Cape Cod, Massachusetts neighborhood are using domain names to distribute information about houses they have for sale. As you can see in the photos at right, two different real estate agencies are registering the street addresses of houses they have for sale as .com domain names and are placing the easy to remember URLs on their For Sale signs. 

In visiting the websites that were set up for the two houses for sale in these examples, 44TeeWay.com and 15Fairway.com, I found nice slide show photos of the properties and all of the relevant details about the homes. Using domains to advertise in this way makes it a snap for people driving by to get a web address that gives them in depth information about the homes they are interested in. 

As other businesses think of creative ways to use domain names to market their products the uptake of both new registrations and reasonably priced names on the aftermarket should continue to strengthen.

One other note today - giant web hosting company 1 & 1 Internet Inc. has named a new CEO. Oliver Mauss succeeds Andreas Gauger, who steps down after 13 years on the job. Mauss will also run the company's subsidiaries in the UK, France and Spain. 1&1 Internet Inc. is a subsidiary of United Internet, a public company with a market cap of $4 billion. 1&1, whose U.S. headquarters is in Chesterbrook, PA, hosts more than 10 million domain names.
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