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The Lowdown



March 30, 2009 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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Our latest free monthly newsletter will be emailed to opt-in subscribers tonight. It will contain an in-depth interview with T.R.A.F.F.I.C. Co-Founder Rick Schwartz previewing next month's T.R.A.F.F.I.C. Silicon Valley conference that will be staged at the Santa Clara Marriott April 27-30. In the course of that interview I asked Schwartz a question not directly

related to the upcoming show, but one that many in the domain business are pondering given the current shaky state of the global economy. 

DNJournal: With scary headlines in the mainstream financial news every day, there is a natural human instinct to hunker down, zip up the wallet and wait out the storm. After the .com bust in 2000, we saw that going against that instinct paid off big for people like Frank Schilling and Kevin Ham who bought up assets others no longer

Rick Schwartz, Frank Schilling & Kevin Ham

wanted because they were confident that domains had a bright future despite that severe downturn. Do you think history will repeat itself in this downturn or are we dealing with something so different that it will change the equation with respect to domains?

Rick Schwartz: I think we may see a set of larger players coming but I doubt we will see what happened in 2000. The opportunities are there, but they will take different shapes and forms. We need to come to grips with the fact that the industry of truly professional domainers is very small. There will always be a way to make money with domains. New ways, old ways, different ways. What you saw with Frank and Kevin will happen again, but they won’t happen in the domain industry. They will be there at the next big thing. Their names may change, but they will show up and if we do it right, we too will find the next big wave. 

See it does not matter if opportunity comes in the form of domains or mashed potatoes. We all need to take our blinders off. The folks I have met on the Internet have roots from another industry. Another industry that was small and was very profitable. Many of us won’t be domainers forever. We will be there to see the next great things and a small segment of a small group will once again follow a similar path. So it won’t happen in domains. It will happen with what is to come. When you live your lives as we do, looking into the future, you see things before others. That never changes. So the next Frank or Kevin has the best chance to happen to one of us or even them again. Just not in domains. That cake is baked. The history has been written. That trail has been blazed. It is what is to come from here. 

In 2000, I stated that “From the ashes would rise the real Internet” That is a reality now. The Internet has shown it’s worth and staying power. It has slayed the enemy in the forms of other media. The Internet has been declared the winner.  But the net, too, is at an ebb tide. From this period will rise the next great race. That “Storm” has yet to take shape. But it is forming. The clouds are coming. New leaders are emerging. New products will change the way we live. That is what recessions produce. Innovation. We are all at the epicenter of what is coming. 
(Posted
March 30, 2009)

http://www.dnjournal.com/archive/lowdown/2009/dailyposts/03-30-09.htm


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