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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Former Fabulous.com Exec Dan Warner Named CEO at DomainAdvertising.com

DomainAdvertising.com has named industry veteran Dan Warner as the company's  Chief Executive Officer (CEO). Warner has over 12 years of experience in internet strategy, marketing and operations. He is a well-known figure in the domain industry having previously served as the Chief Strategy Officer and Chief Operations Officer of Dark Blue Sea, the Australian public company that owns Fabulous.com

DomainAdvertising.com is a newly launched domain media business that caters to online advertisers and publishers. The company is backed by leading investors including the Ashmore Group and the Directi Group. Ashmore is one of the world's leading investment managers dedicated to emerging markets with $24.9 billion under management. Directi is a $300+ million group of businesses that develops innovative mass-market web products for global customers.

The Ashmore Group's Anoop Polavaram said, "Dan Warner was the Board's first choice for this position. He is the perfect leader for DomainAdvertising.com. His extensive experience and recognized leadership within the domain industry will be invaluable to the business. He is undoubtedly one of the most influential people in the industry."

Dan Warner

Warner said, "I was looking for a challenge where I could manage growth and innovation in the Internet industry.  This was difficult to find in a market which has recently focused on reducing head counts, research and infrastructure.  Both Directi and Ashmore have a great reputation and substantial resources. When I was approached by them, I realized the potential of this business. I am thrilled about the opportunity. We will be doing the exact opposite of most domain companies. Significant capital, human resources and infrastructure will be used to accelerate internet advertising innovation and design. We expect that many of the other players in the industry will look like they are standing still or going backwards in comparison to our scheduled advancements.”  

Warner has already assumed his role as CEO and is planning to fully launch the DomainAdvertising.com business by January 2010. Warner leads an initial dedicated team of over 30 people with access to over 500 people as required within the Directi group. Under Warner’s leadership, DomainAdvertising.com says it will focus on advancements in research, innovation and optimization to benefit professional domain owners.  

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