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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Are You Developing Domains With an Eye on Local Ad Revenue? A Major Conference in L.A. This Week & Upcoming Free Webinar Could Help Put Money in Your Pocket

A lot of domain developers, especially those in the geodomain community, are counting on local advertisers to provide their revenue stream. If you are one of those developers, you know that understanding the local ad market and how to tap into it is critical to your success.

Fortunately, more and more sources of information on that specific topic are becoming available. One of the biggest ones, the annual BIA Kelsey Interactive Local Media Conference (ILM09) will be held at the Hyatt Century Plaza Hotel in Los Angeles this week. The event gets underway Wednesday (Dec. 9) and continues through Friday.

BIA Kelsey is one of the world's leading local media research companies and the company's Co-Founder and Chairman John Kelsey is already a familiar face to many in the geodomain space, especially after he delivered the keynote address at the 2008 GeoDomain Expo in Chicago.

Hyatt Century Plaza - Los Angeles
Site of the ILM09 conference this week

BIA Kelsey Senior VP Matt Booth, who  is the Program Director for the ILM09 conference, said that the local media market is starting to rebound in a big way. Booth said, "At last year's conference, Neal Polachek (BIA Kelsey President) and I made the following prediction: From this economic crisis the next set of remarkable companies will emerge that will come to define the local media market. The unparalleled downturn will cause consumers and advertisers to change and shift their behaviors. This shift will create the foundation and opportunities to build the next set of great businesses."

"Nearly every metric and survey we've collected since then makes us more confident in our perspective," Booth said, adding "Evidently, the marketplace agrees because the huge attendance for this week's conference will make it one of the three largest BIA/Kelsey events ever. This is just one of the signs that the markets have turned."

"In many ways, this conference was a harder one to organize because there are simply so many interesting businesses operating that we couldn't possible fit every one of them into a three-day program," Both said. "Nevertheless, Mike Boland and Peter Krasilovsky have built what I believe is one of the more valuable conference programs around the topic Monetizing the Local Opportunity."
The speakers, to name just a few, will include Anamitra Banerji (Twitter), Meredith Papp (Google), Tim Kendall (Facebook), Cyrus Krohn (MSN Local, Microsoft), Lem Lloyd (Yahoo), Kara Nortman (Citysearch) and Chris Spanos (AOL Local). 

If you can't make it to the conference BIA Kelsey had another event coming up that you can take part in from the comfort of your own home. They have a free webinar called "Defining the Local Media Landscape for 2010" coming up Thursday, Dec. 17 at 2pm (US Eastern time). The event will feature a panel of six expert speakers and analysts who will cover traditional media (radio, television and newspaper) as well as online media (interactive media, online classifieds and mobile). In a roundtable discussion, they

will review and analyze 2009 and look ahead to 2010 - providing a selection of predictions that will cover several categories of local media. You can register for the free webinar here

A couple of other notes today. Sedo just unveiled a slick redesign of their popular domain aftermarket website this morning. The company said the major update is the result of an extensive study involving Sedo members, employees, consultants and focus 

groups. In addition to major site enhancements, Sedo said they focused on making simple improvements to the site to create a more engaging and intuitive environment. As an example they cited new navigation and login systems that allow users to manage their Sedo accounts and navigate the site more efficiently.  The site tree has also been streamlined so users can focus on what’s most important to them. 

While we are on the subject of websites, we have to tell you about an especially timely one, just in time for Christmas - RecessionWreaths.com - that has just been launched by Rob Grant (who was the subject of our April 2008 Cover Story). 

The faux ecommerce site touts a "perennial favorite" - the Cut-Up Credit Card Wreath - featuring maxed out credit cards from the nations biggest banks. The site says, "these cards, sporting 30% interest rates and late penalty fees, are sliced up into attractive snowflake patterns and add a dash of color and fun to every wreath! These wreaths also come with signed, angry letters demanding immediate payment. (Please note that we only accept cash for these specialty wreaths)!"

In keeping with the spirit of the site, it advises you to save money by just printing out the picture of the wreath and hanging it on your door (thumb tack not included)! Grant told us, 

Rob Grant

"We have people who actually want to buy these wreaths." The problem is he only had four made by some of the real estate agents in his Lake Placid, New York office so he would have something to photograph for his tongue in cheek website. However, Grant thinks he may have stumbled onto something here noting, "If you're in real estate right now, you've got a better shot at selling a wreath than selling a house!" 

"So now we're inviting the public to submit their own ideas to RecessionWreaths.com (the most recent concept was for a wreath shaped like a hangman's noose). If we ever do get through this recession, we have a sequel already lined up (for better times that are just around the corner) - FunnyWreaths.com - due to launch sometime between 2012 and 2015!" Grant said.

(Posted Dec. 7, 2009)

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