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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Stars Lining Up For Domainer Mardi Gras - Saints Super Bowl Win Promises to Take This Week's Show to a New Level

With the publication earlier this evening of our comprehensive review of the DOMAINfest Global conference that ran in Santa Monica, California January 26-28, I've finally completed our coverage of the two domain shows that got the New Year off on the right foot (our review of the T.R.A.F.F.I.C. Las Vegas conference that was held the week before DOMAINfest at the Hard Rock Hotel went up Sunday). 

Those two pieces have a lot of photos and details that you didn't see in our daily Lowdown  coverage from the events. When the shows are underway, the action is pretty much non-stop from sun-up until well past midnight each day so there is no way to do in-depth coverage without holing up in your room and missing the things you are there to cover in the first place. That is why I spend a few days after I get back from each show thinking about what happened and trying to put it all into perspective with a  comprehensive wire to wire report on each event. I also think it is important to have a thorough review on the record as each major meeting is another chapter in the history of our industry

The outside world may not appreciate what is happening in this business yet, but I believe the 

day is coming when Main Street will sit up and take notice and finally realize the major role that domain names play in the new media world and the future of advertising and marketing. When those businessmen and women are ready to do the research I want them to have a body of work available that will make the job easy for them. Everything I've written over the past seven years has been done with that historical context in mind.

Now that DOMAINfest Global 2010 and T.R.A.F.F.I.C. Las Vegas are in the books, the deck is clear for me to head over to New Orleans Thursday for what is suddenly shaping up to be the event of a lifetime. The Domainer Mardi Gras conference will run Thursday through Saturday (Feb. 11-13) in the Big Easy - smack dab in the middle of the world famous Mardi Gras celebration. A lot of us found out what that was like last year when DMG made a successful debut. That

was more than enough to convince me to book flights to the 2010 encore, but now you add in the New Orleans Saints first Super Bowl win ever (a 31-17 stunner over the Indianapolis Colts Sunday) and you just know things are going to be completely off the hook in NOLA during DMG.  

That doesn't mean we won't get some work done. They've got some great content lined up too (see our DMG Preview interview with the show's Executive Director Michael Ward for more on that). So, even though I just unpacked from the 10-day road trip to Las Vegas and Los Angeles, I am really looking forward to DMG this week because it looks like the stars have lined up in such a way that they are going to wind up with the whole enchilada when it comes to holding a truly unforgettable event. 

I will of course have daily updates for you in this column starting Friday morning (the first event is the big Crawfish Boil and Parade Viewing Thursday night). Then a week or so after the show, I'll write a comprehensive report on an event that looks like it will be a standout chapter in the ever growing book of domain business history.

(Posted Feb. 8, 2010)

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