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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Domain Pioneer Award Winner Rick Schwartz Has Helped a Lot of People Make Money - Including His Critics...Plus Notes About the Castello Brothers, Jessica Bookstaff Doppelt and DomainConsultant.com

The 1st Annual Epik Developers Conference closes it 3-day run today in Seattle. In news from the show Thursday, T.R.A.F.F.I.C. Co-Founder Rick Schwartz was honored as the first recipient of the Epik conference's Domain Pioneer Award. A very nice tribute video (produced by Owen Frager and Danny Pryor)  featuring over 20 of Rick's friends and industry associates was shown when the well-deserved honor was announced. One of Rick's close friends, Michael Berkens, took a copy of the video to Schwartz's home Thursday and recorded Rick's emotional response after he saw the video for the first time. Michael posted both the original video and Rick's response on his blog.

I'll add this to what I said in the video - I don't think anyone has championed the value of good domain names as fervently as Rick has over the years. Along the way, through 

Rick Schwartz
Epik's Domain Pioneer Award Winner

his original domain board (a private forum) and his current blog, Schwartz has generously shared his expertise and opinions with others. That has earned him many ardent supporters while, at the same time, his high profile and outspoken nature, as he will readily admit, have also attracted more than a few critics. 

What I find interesting about that is that Schwartz's tireless promotion of domains, his globally publicized high end sales and his creation (with Howard Neu) of the T.R.A.F.F.I.C. conference, all helped push this business  to levels I don't think it ever would have  have reached in such a short time frame without him continually beating the drums. The irony in that is that he has helped everyone, including his harshest critics, make more money. That is a unique legacy to leave behind, one fitting for such a unique individual.

On a related note, today T.,R.A.F.F.I.C. released the first half on an all-star list of speakers that have been lined up for the highly anticipated show coming up October 17-20 on Miami's South Beach. This will be the only 2010 T.R.A.F.F.I.C. event that Schwartz and Neu are doing themselves (Rick Latona took on the other five). 

The 18 speakers named in an email sent to those on the conference mailing list today included Keith Levinson, Mike "Zappy" Zappolin, Michael Berkens, Michael Gilmour, Ari Goldberger, Lonnie Borck, the Castello Brothers, Juan Calle, Lori Anne Wardi, Ted Olson, Owen Frager, Dr. Chris Hartnett, Donny Simonton, Kathy Nielson, Dan Warner, Divyank Turakhia and Ron Jackson. The second half of the list is due out next week and the organizers said it will include a lot of names that will be new to most of you. The show agenda is also nearing completion. You can check that out here.

Speaking of the Castello Brothers (who are on the T.R.A.F.F.I.C. speakers list above and will also be keynoters at next week's Domaining III conference in Valencia, Spain) - Michael and David are the special guests on the second episode of Simon Johnson's excellent new series of DomainerIncome.TV video interviews. 

Johson, who is based in Australia, traveled all the way to Palm Springs, California 

The Castello Brothers (Michael, at left, and David)

to film this interview with the Castello Brothers (who own PalmSprings.com). The episode runs 29 minutes and is broken into two parts to accomodate YouTube. Anytime you can spend a half hour listening to Michael and David's advice I can guarantee you it will be time well spent. 

Jessica Bookstaff Doppelt

Jessica Bookstaff Doppelt, another key player in the geodomain community that the Castellos are such a big part of, is featured in an interview of her own at Brian Null's excellent MO.com website devoted to successul entrepreneurs. 

Jessica owns and operates PigeonForge.com (a very popular Tennessee resort town famous for Dollywood among other things), Durango.com and TheVirginIslands.com. One quote from her interview sums up the power of a strong domain about as well as anything I've seen. "When the opportunity to buy PigeonForge.com came knocking, I opened the door and saw my freedom- personal, professional and creative, Jessica said. If you want to learn the ropes there is no better way to do it than see what people who have already been in the ring have to say.

One other note today - DomainConsultant.com, fresh off their big sale of DomainName.com a couple of weeks ago - has another notable auction for a huge 1,244 name network of sports related ecommerce sites coming up Wednesday (Sept. 22). DC's Mike Fiol told us all of the names have been developed and now yield a  $5,000-$7,000 monthly profit, even though no money has been spent on promotion or marketing of the keyword name based network. If you are interested in bidding, visit www.domainconsultant.com for more information. A  full prospectus and list of domains is available.

(Posted Sept. 17, 2010) 

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