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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Instant Transfer Partners Enom & Moniker Go Live at the Afternic DLS + Rob Grant Gives Gift Baskets a Recession Worth Twist 

In October the AfternicDLS announced that registrars Enom and Moniker would be joining the popular aftermarket sales platform as "instant transfer" premium partners by the end of the year. That happened today when Enom and Moniker went live on the AfternicDLS. They join Network Solutions, Register.com, Name.com and several others in a select group of registrars that can now instantly deliver fixed price domains (held by any of the 

participating registrars) that are listed for sale at the Premium Promotion level on the AfternicDLS. 

With many buyers wanting to conclude sales on the spot, instant transfer has proven to be a feature that is giving sales a substantial boost. Names listed at the Premium Promotion level are listed for sale on over two dozen partner sites (including GoDaddy Auctions), greatly increasing exposure for those listings. 

Rob Grant's Recession Gift Basket

Elsewhere today, you might recall that last Christmas (scroll to bottom of the page at that link) Rob Grant got a lot of press with his timely Recession Wreaths website. The tongue in cheek site offered wreaths decorated with cut up credit cards and pink slips!

Well, this Christmas Grant is at it again with a new faux ecommerce platform at RecessionGiftBaskets.com! Once again proving himself to be in step with the times, Rob has come up with a frugal line of Gift Baskets featuring what the site trumpets as  "the very bottom of the food pyramid."

Grant, who was a successful Madison Avenue ad 

executive before moving on to the greener pastures of the domain business, has certainly created some compelling copy to reel in potential customers. RecessionGiftBaskets.com proclaims "our newest site has all the thoughtful wisdom and holiday spirit that comes with a financial collapse and high unemployment!"

But wait, it gets better: "Nothing says Happy Holidays like a colorful assortment of Spam, spray cheese, beef jerky, peanut butter & a loaf of (expired date) white bread...and perhaps a bottle of Ripple or Thunderbird wine (ask for our premium gift basket) to wash it all down with. And for those of you with no kitchens (or homes for that matter), these gift baskets also include one set of plastic knives and a paper cup & napkin. Just ask for our special 'Foreclosure Edition' Gift Basket (you don't need an address to have these delivered)!"

Rob's gallows humor seems to be striking a chord with recession weary consumers. They do say that  laughter is the best medicine (and it is a heck of lot cheaper than anti-depressant drugs)!

(Posted Dec. 17, 2010) 

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