Zappy Zapolin arriving at a South Florida 
Domainers Group meeting hosted by 
John Ferber (March 31, 2011)

Zapolin noted, "When we bought the domain name, we recognized that silver was an up-and-coming metal. It was trading for around $17 per ounce when we launched, and today, just over a year later, ounces are trading at record highs. Investors have woken up to the fact that silver has so many industrial uses, that there's a deficit of silver in the world, and as people continue to lose faith in paper money, silver will be one of the big winners."

Zappy added, "Identifying and building a site is an important complement to the real value of the domain process, which is developing strong partnerships with companies that are passionate about that specific vertical," Zapolin said.  

These kinds of development projects, when done well enough to attract direct advertising, end user partners or a buyer looking to acquire an established online business, have proven to be far more profitable than other domain monetization options. Zapolin, who has been involved in several development "home runs," knows this full well, as does Ferber and his fellow co-founders who created Domain Holdings to help generic domain owners realize the full potential of their assets.