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August 27, 2012

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Here's the The Lowdown from DN Journal,
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The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Marriage Made in Heaven: Protrada Adds Appraiso Valuation Tool to Their Website Development Platform

A couple of months ago I told you about a new website appraisal tool that had just been released at Appraiso.com. The tool was the product of a year-long development effort by the company's three co-founders, a group that included well-known domain investor/developer, blogger and serial entrepreneur Morgan Linton. Today the Appraiso.com team announced a new partnership with Protrada.com and it couldn't be a more natural fit. 


Protrada is an innovative company (launched last year) that puts a streamlined system for domain buying, selling and development all under one roof. By pairing its website development platform with Appraiso's site valuation tool, Protrada gives its clients the ability to track what their sites should be worth if they decide to put them on the market.  

Protrada CEO Troy Rushton

Protrada CEO Troy Rushton said, “We created a platform that allows anyone to build one, two, or ten websites all with a few clicks. Partnering with content providers and allowing for the addition of interactive features without writing a single line of code has greatly contributed to the initial success we have seen. Appraiso was an obvious fit for us. Thousands of people are building websites with Protrada and now they can find out how much those sites are worth. This gives Protrada users a way to better understand how the digital real estate they are developing can grow in value over time.”

Rushton added, "When Protrada users are ready to sell, Protrada can seamlessly allow users to list these sites on some of the top domain and website marketplaces on the planet. Having a valuation benchmark will reduce uncertainty and stimulate transactions and Appraiso is well positioned to become the standard."

Speaking for Appraiso, Linton said, "The founders saw a gap in the market and spent a year crunching numbers and building a tool to accurately estimate the price of a developed website. We saw the opportunity to innovate in one of the fastest growing spaces on the Internet and we went for it. Before marketplaces like Flippa, website sales happened underground, scattered across hundreds of forums across the net. With over $31 million in website sales in 2011 alone, Flippa has shown that the market for developed websites is growing, and fast."

“With the incredible growth of smartphones and rapid adoption of Internet users across the globe, digital real estate is a large and growing market and we’re looking forward to playing a valuable role in this next phase,” Linton said, adding “The best part is we are still seeing only the tip of the iceberg, and unlike physical real estate, with digital assets the sky really is the limit!”   

Appraiso Co-Founder Morgan Linton

(Posted May 17, 2012) 

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