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The Lowdown is
compiled by DN Journal Editor & Publisher Ron
to Max "Americar" Walker - A Domain
Industry Treasure Who Left Us Too Soon
the past ten years
friendly Australian Max Walker has been
one of the "regulars" at DNForum.com
that old-timers always looked forward to hearing
from. To many Max was better known by his forum
handle, Americar, and his avatar
featuring one classic car or another -
products of Max's life long love of great
I first arrived at DNForum as an eager domain
industry newbie in July 2002, Max was already
there and he was one of the kind veterans who
made a newcomer like me feel welcome and
among friends. I
appreciated that and years later was delighted
to finally have a chance to meet Max in person
on his home turf at the 2008 T.R.A.F.F.I.C.
Down Under conference on
Australia's Gold Coast.
(in the upper left corner of the
photo above, 2nd from left, wearing dark
with friends at the 2008 T.R.A.F.F.I.C.
Down Under conference in Australia.
Max walked up and introduced himself he
looked much like I had imagined he would -
a distinguished, well-dressed gentleman
with a wide smile and a warm
handshake. From our discussions that
week and the more than 600 posts he made
over the years at DNForum I came to know
Max as a dignified, self effacing guy who
had a knack for making others feel good
special qualities made Max one of my forum
favorites, as he was for many others, so I
was very saddened to hear the news from
one of Max's long time friends, DomainBoardroom
founder Donna Mahony, that Max had
passed away after suffering a heart
attack. How I wish now that I had told Max
directly how much I appreciated him
and his generous support.
ten years in this business I guess
this kind of bad news was
inevitable but it is still never expected.
With domains being such specialized and little understood
assets, I have had casual
conversations with friends about a
mutual agreement to help one
another's wife or family manage
those assets if something happened
to one of us, but never really
gave our mortality much
thought beyond that (fortunately,
some highly respected industry
veterans developed a professional
that will take on that task as I wrote
In Max's case, Donna and some
other well qualified members at
DomainBoardroom (DBR) have
graciously reached out to his
family to offer any help they may need
in that area.
noted that in a recent DBR thread
about domain history, Max
added his memories and the last
line of his last post was
this on July 10th when he posed
the question, "Where have all
the characters gone?"
Just a few days later, Max, one of
the truly special characters
in our industry, was gone himself.
It really makes you think about
how fragile and fleeting life is.
It also makes you think about
telling people you love and
appreciate that now, while
you still can. I wish I had
verbalized that to Max Walker when
I had the chance.
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