In a major move last week Team Internet AG acquired Elephant Traffic (a well established domain monetization company that was co-founded by Czech Republic super entrepreneur Jan Barta who was profiled in our May 2011 Cover Story). Team Internet is now integrating Elephant Traffic into its  rapidly growing ParkingCrew.com platform. I caught up with Team 

Internet CEO Nico Zeifang today to find out why the company went after Elephant Traffic and what the deal means for the ET clients who now become members of the ParkingCrew.

DNJournal: Nico, for people that are not familiar with Elephant Traffic, what was it about their brand and client base that made them such a desirable acquisition for you?

Nico Zeifang: Basically, it was a logical step for us. On the publisher side, we had been the preferred PPC partner for Elephant Traffic publishers for more than a year before we made the acquisition. On the advertiser side, Elephant Traffic has done a tremendous job in educating advertisers about Direct Navigation traffic and the advertiser base was of great interest to our newest Tier-2 ad network DNTX.com. At DNTX we are excited to provide existing Elephant Traffic advertisers with access to a lot more targeting options which we believe will seriously help them to improve yield on their campaigns.    

Team Internet CEO Nico Zeifang

Image from Bigstock

Advertisers will be migrated to DNTX.com where they will enjoy a lot more targeting options then previously, including Geo Targeting, Desktop vs. Mobile vs. Tablet Targeting, Carrier- and Device Targeting for Mobile users and Adult vs. Non-Adult Traffic.

DNJournal:  ParkingCrew has experienced a lot of growth over the past couple of years. What has helped you to succeed in a sector – domain parking – that many had all but given up for dead after seeing steep revenue declines in recent years?:

Nico Zeifang: I believe that there are three major aspects that have helped us succeed in this market: