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January 09, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DomainInvest Rolls Out New Affiliate Program Aimed at Building Hosting.co.uk Into an Industry Favorite

DomainInvest.lu, a Luxembourg based company co-founded by well-known domain industry veterans Frederick Schiwek, Markus Schnermann (who was the subject of a May 2009 DN Journal Cover Story) and Xavier Buck, is making a big push into the domain hosting business. Schiwek told me it is something they have been planning since 2009 when they acquired the category defining Hosting.co.uk domain name for approximately €37,000

They've gotten out of the gate with almost 800 websites online, along side some of their own developed sites like OnlineSchool.com, Whiskey.comde.de. However, Schiwek said the company knows that a successful affiliate program is a must if they want to reach their goal of pushing Hosting.co.uk into the ranks of the top hosting companies. 

That critical piece of the puzzle was launched this week when the new Hosting.co.uk affiliate program debuted with commissions as high as £80 (about $125) per referral, depending upon total monthly results. 

Frederick Schiwek, DomainInvest.lu
Co-Founder and Managing Director

Schiwek said the program was designed to be as straightforward and transparent as possible, noting "Participants simply install a special link on their blog or website. The referral tracking system is fully automated, so affiliates need not fuss with records, invoices and the like. Payouts are monthly, and there are no minimum withdrawal limits."

Schiwek expects affiliates will do well with basic web hosting packages priced to sell. At around $3 per month, the “Beginner” level provides 10GB of disk space, 2 unique websites, 10 email accounts and a 99.9% uptime guarantee. The high-end, “Ultimate” package offers unlimited websites, emails and storage for about $12 per month. All web hosting packages feature cPanel and the latest versions of PHP, MySQL and Apache.

Image from Bigstock

Schiwek said the company is making service and uptime its top priorities. "Technical support (or lack thereof) is frequently a make-or-break issue with web hosting providers. Downtime at the wrong time will have customers jumping ship in droves. To allay those concerns, Hosting.co.uk offers 24/7/365 support via phone or live chat," Schiwek said. While Hosting.co.uk is based in the United Kingdom, current technology essentially makes geography irrelevant, allowing the company to offer its services to users across the globe.

To maintain its capacity for storage and data transfer, Hosting.co.uk operates a Tier IV data center in the midlands of England. The center features redundant systems designed to make power outages or equipment failures a virtual non-issue. Schiwek added, "A stack of Dell servers provides blazing fast network speeds, as well as plenty of storage on multiple hard drives. The company’s significant hardware investment enables them to promise security and reliability that is second to none." 

“In today’s market, it’s tough to sort out the contenders from the pretenders. At Hosting.co.uk, we’ve committed to putting quality ahead of profit. That’s part of the reason we’re so excited about the new affiliate program. When people see what our service is all about, they will be happy to recommend us to their friends and colleagues," Schiwek concluded. 

(Posted January 9, 2013) 

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