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August 21, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Beat Goes On: Email.biz Offers Free Original Music Downloads to Attract New Users

This past spring I told you about Indian entrepreneur Anshul Goyal signing Bollywood movie star Yaana Gupta to serve as the spokesperson for his innovative email service at Email.biz. The young software magnate is continuing to mine pop culture for new ways to connect with Email.biz prospects. 

Goyal's latest gambit is offering free music downloads from the Email.biz home page. Not just any old download either - Goyal actually commissioned the recording of an original song, an irresistible dance tune called "Party Girl", to kick off the offering. 

As a former radio DJ I can tell you this English language song, produced by India's Flying Dream Entertainment and 

Anshul Goyal
Email.biz Founder

featuring music director Dushhant, singer Shiv Ranjani and rapper Tienas, sounds like it could be a major hit if stations tested it to see how their audiences react.

"Party Girl" was clearly an expensive production as Goyal continues to invest more in promoting any company I've seen based on a .biz domain to date (Goyal talked about his affection for the extension in a Lowdown item I posted last December).

Since then the service has expanded its inventory of domains that people can choose an address from to more than 22,000. Email.biz offers both free accounts (with 10GB of storage space) and premium accounts (at $8 a year). 

The latter category is for addresses tied to some of the company's premier domains (including several one and two letter domains.) 

Registered users can create an email address incorporating their name, company’s name or their nickname with the domain name they select. The service's users can also check mail from all of their accounts at other services from within their Email.biz account, making it a one stop solution.  

(Posted August 21, 2013) To refer others to the post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2013/dailyposts/20130821.htm


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