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September 27, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

200,000 Domains in Massive Marchex Portfolio Now Available on New Sales Platform at ArcheoDomains.com

One of the most storied domain portfolios in industry history is now up for sale at ArcheoDomains.com where buyers can choose from more than 200,000 names - most of them high quality generic .coms. The portfolio was originally assembled by legendary domain investor Yun Ye who sold it to Marchex in 2005 for $164 million. Last year the public company spun the portfolio off into a separate division, 

Archeo Inc. Until now, those interested in buying a Marchex domain had no easy way to do so as the company was not focused on aftermarket sales and had no publicly  accessible platform where buyers could make offers. 

With the launch of the Archeo Domains Marketplace businesses, brokers and individuals now have direct access to 200,000+ domains that are presented in 21 categories, ranging from Business & Finance to Technology and Travel in a responsive, mobile-friendly design. Examples of some of the names for sales include Jerseys.com, CaliforniaWines.com, HollywoodMovies.com, Destination.com, Futbol.com, Refinancing.com, PetShop.com, Debts.com, uTicket.com, and LiveWell.com. There are no fixed prices, but potential buyers can make inquiries and offers through the system.

Rod Diefendorf
Archeo COO

Archeo's Chief Operating Officer, Rod Diefendorf, said, "The launch of the Archeo Domains Marketplace is an exciting step toward unlocking the true value of our portfolio. We have thousands of top names and are excited to finally showcase these online while providing visitors with useful information through a simple and intuitive search interface.” While the platform will offer only Marchex/Archeo domains for the time being, Diefendorf told me in a phone call Monday that the Archeo Marketplace will eventually be opened to other sellers. Diefendorf also noted that  the development of tools and technology enabling businesses to further promote and grow their brand will also be a key part of the platform.

Diefendorf added, "Archeo’s dedicated sales team, averaging 10 years experience each in the domain industry, will directly administer and manage the Marketplace. Archeo will also be working directly with some of the industry’s leading brokers to help their customers find and purchase specific names from Archeo’s portfolio. Some of Archeo’s current broker partners include Igloo, Names Plus Marketing and Domain Holdings

Igloo.com CEO & Co-Founder Tessa Holcomb said, ""The Archeo domain portfolio has been well-known, over the years, for its quality as well as its comparative inaccessibility. I think I can speak on behalf of most of the industry when I say how excited Igloo.com is to see Archeo launch its marketplace to finally unveil one of the top portfolios in the space. We are delighted to partner with Archeo in making these premium names available to our clients." 

In addition to selling domains from its own portfolio, Archeo plans to expand its services, ranging from data intelligence to third-party sales and other related domain support services. Complementing the Archeo Domains Marketplace, Archeo’s team manages select fully developed websites and plans to continue the development of designated domains into digital brand properties, such as Saving.com and 50States.com. Archeo also operates an advertising marketplace, featuring an online and mobile advertising 

Tessa Holcomb
CEO & Co-Founder, Igloo.com

network that the company can further leverage in promoting its own developed websites, as well as those of customer sites.

(Posted September 10, 2013) 


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