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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo's Annual Domain Market Study Says .Com Commanded Higher Sales Prices and A Bigger Share of the Market in 2013

Domain sales and monetization giant Sedo released their annual Domain Market Study covering 2013 today. The study helps identify industry trends and changes based on the tens of thousands of sales made over the past year through the Sedo platform. 


Sedo reported 37,241 transactions in its domain marketplace in 2013 with a mean average price of $1,893 across all sales and a median price of $577. That is a 3% increase in total transactions over the previous year and a small increase from 2012’s mean average price of $1,885.

.Com image from Bigstock

Those figures cover all extensions. The numbers for .com alone are even better. Sedo said .com easily remained the world's most popular extension and grabbed a considerably bigger share of the market than it had the year before, rising from a 48% share in 2012 to 53% of all sales in 2013. In addition, the mean average sales price for .coms rose from $2,148 to $2,235 year over year and the median sales price also jumped from $642 to $650.   

Even so, Sedo believes .com's overwhelming dominance may finally start to recede this year. The report said, "As hundreds of new gTLDs begin to launch in 2014, this may be the last 

year that .com remains on top by such a wide margin. Market data shows that some 167 different TLDs were already traded on Sedo in 2013, showing that the market is primed and ready to take advantage of new domains as they are released."

The report also underscored the increasing use of Buy it Now pricing (offering domains at a set price with no negotiations), saying "Buy Now accounted for 44% of all sales in 2013 (up from 41% in 2012). As more and more sellers realize that end users want to be able to purchase domains quickly and simply, the number of Buy Now domain listings and sales has steadily increased."

Some other highlights from the 2013 Domain Market Study include:  

Buy Now image from Bigstock

·   47% of all sales for the year were valued at $500 or less, while domains that sold between $500- $2,500 accounted for 40% of all sales (that being the case, only 13% of Sedo's sales were above $2,500). 

·   Looking at the traditional alternatives to .com, .net saw a decrease in mean price to $1,384 (down significantly from $1,880 in 2012) and .org saw an increase in mean price to $1,357 (up from $1,315 in 2012).  

·   More than half of all buyers in 2013 came from Sedo’s two largest markets, the United States (accounting for 36% of buyers) and Germany (home to 21% of buyers)

You may also be interested in an infographic depicting the findings from Sedo’s 2013 Domain Market Study that is available at http://bit.ly/1iGj4Ml.

(Posted February 18, 2014) To refer others to the post above only you can use this URL: http://www.dnjournal.com/archive/lowdown/2014/dailyposts/20140218.htm

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