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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Some First Impressions as Six More New gTLDs Entered General Availability Today Including Five from Frank Schilling's Uniregistry 

Flowers aren't the only things blossoming this spring. New gTLDs continue to sprout in numbers that are threatening to put the daisy population to shame. Six more entered general availability today, with five of those coming from Frank Schilling's Uniregistry.com: .link, .photo, .pics, .gift and .guitars

The sixth new entry is .buzz from Arkansas based  entrepreneur Bill Doshier who is doing business under the name Dot Strategy. I met Bill three months ago at the NamesCon conference in Las Vegas and he is one of those immediately likeable people you can't help but root for (something he has in common with Schilling, so it's fitting that both launched their new offerings on the same day). 

Of course, being a nice guy doesn't guarantee people will buy your product, so we will have to wait and see how the registration numbers stack up on these new arrivals. I do think Uniregistry has positioned themselves to do good business with their .link offering as it is the first low cost new gTLD (widely available for $10 or less) and it also has the benefit of being generic enough to be used with almost any keyword. 

The other four Uniregistry releases are two to 

three times higher and are limited to specific verticals so those will likely be more reliant on end users. .Photo appears to have potential, especially given that .photography has become one of the three most popular new gTLDs released to date (along with .guru and .berlin). On the downside, .photo has to compete with both .photography and .photos, which was also recently released. It would be a lot easier road if only one those very similar TLDs existed but this is going to be a common plight in the new gTLD space with more similar (and likely confusing to end user) groupings in the same vertical on the way.

Doshier's .Buzz is taking the opposite approach from .link. with base registration prices at most places I looked in the $35 range - a premium number for domains not carrying a premium label. That alone will make them a much tougher sale (and will pretty much remove it from the the radar of those domain investors who are

dabbling in new gTLDs). 

Also, considering that even with over 100 new extensions available now, we haven't even begun to scratch the competitive surface with hundreds more on the way this year alone. That is going to create a brutal environment for some registry operators, especially those that don't have the resources the bigger players do. It will be interesting to see how they adapt as the pie gets cut into more and more pieces.  

(Posted April 15, 2014) 


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