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July 31, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

More Good News on the Domain Sales Front: Sedo Reports Double Digit Rise in Average Prices for First Half of 2014

Just two days after DomainHoldings reported a huge increase in their 2Q-2014 domain sales, Sedo is out with a report (in infographic form) today revealing a 17% increase in their mean average sales price during the first six months of this year vs. the 


same time frame a year ago. That number rises to $2,214 while their median price (the point at which half of all sales were higher and half were lower) was up 7% to $616. Sedo reported a total of $35.9 million in sales for 1H-2014, generated from 16,216 transactions.

The report said, "the biggest trend this year has been the emergence of new generic Top Level Domains (gTLDs), which started to become available for the first time in January and have quickly made their way onto the secondhand market. More than 300 new domain name extensions have launched in 2014 and domains representing 38 of them have been traded on the Sedo marketplace."

Sedo noted that the highest public sale of a new gTLD domain on their platform was Eat.club at $20,000 however they said they also had one at $100,000 that 

was subject to a non-disclosure agreement. Had they been able to release the name it would have been a record public sale, a distinction currently held by DomainHoldings.com's $50,000 sale of Luxury.estate.

Sedo CEO Tobias Flaitz

Sedo CEO Tobias Flaitz said, "It’s exciting to finally start seeing new TLDs being traded and already commanding significant market value. Even with this influx of new extensions, we’ve always predicted that .com domains would remain strong and the market is beginning to reflect that. We’re still early in this process and new TLDs are definitely being adopted at a much slower pace than many in the market predicted. There’s still a big need to better educate businesses and the public about the benefits of these new TLDs, and it will take some time until they’re being used by brands and corporations. But once that happens, we’ll see positive impacts for the domain industry.”

During the first half of 2014, .com retained its position as the most popular TLD at Sedo, with 55% of their sales involving a .com domain. In addition, the mean price for a .com domain on their platform reached an all-time high at $2,807, compared to $2,775 in 2011, $2,148 in 2012, $2,235 in 2013.

The Sedo report also noted that "the popularity of Buy Now sales, where domain investors, consumers and business owners sell and purchase domains at a set price with no negotiations, continued to increase in the first half of 2014 as more end users wish to purchase domains quickly and simply. 49% of all sales were Buy Now sales, an increase from 44% in 2013.

Sedo added that more than half of all buyers thus far in 2014 have been based in Sedo’s two largest markets, the United States (with a 36% share) and Germany (accounting for 22%).

(Posted July 31, 2014) 

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